Senior Content Strategist

About the role

About Us We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1,200 people spanning four continents, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands. Our Strategy department is a crucial part of the Agency's success. We help clients place Social Thinking at the heart of their marketing, focusing on understanding people and the evolving role of social to uncover powerful, socially-driven, data-informed insights that deliver real business value. We are seeking a Senior Content Strategist to report directly to the Head of Strategy. In this role, you will serve as the day-to-day operational anchor and craft mentor for the Content Strategy (CS) team within the Strategy Department. This is an exciting opportunity to provide peer guidance, champion high strategic standards, and play a pivotal role in shaping impactful, daily work for our clients. Key Responsibilities Strategic Planning & Content Direction Collaborate with the Planning team to develop strategic proposals, through conducting research in social listening, competitor audits, and best-in-class social media practices. Lead monthly always-on content planning in collaboration with strategy and account teams, translating client priorities and campaign objectives into structured content calendars, including topic ideation and platform-specific recommendations. Establish and maintain content governance standards, ensuring alignment on tone of voice, content quality checks, and publishing guidelines across all client social channels. Trend, Culture & Industry Intelligence Design, audit, and continuously improve social monitoring efforts across accounts. Drive ongoing research and insights (R&I) into cultural, category, and platform shifts to proactively identify emerging content opportunities, audience behaviors, and strategic white spaces for client brands. Translate cultural and performance signals into actionable opportunities, including real-time trendjacking and reactive content ideas that drive relevance, engagement, and brand participation in culture. Platform & Community Management Drive day-to-day platform operations including content scheduling, publishing workflows, and ongoing page maintenance such as highlights, pinned content, and profile updates to ensure optimal channel health Oversee community management activities across client social channels, including monitoring, responding to comments and direct messages, and ensuring timely, brand-aligned engagement with audiences. Establish and maintain escalation protocols for social media issues, including community risks, reputational concerns, and real-time incidents, ensuring timely escalation to relevant internal stakeholders. Insights, Reporting, & Performance Optimisation Support the CS team in maintaining and enhancing the quality of reports produced by the CS team by aligning insights and recommendations to client needs, and presenting data through effective visualisation. Work with performance data to interpret metrics, identify what is driving engagement, and translate findings into clear content and channel optimisation actions. Data Systems, Tools, & Advisory Plan, design, and implement new data systems and processes for onboarding new accounts smoothly Act as a trusted adviser to internal teams on data analytics and reporting matters, based on client requirements. Explore and evaluate new advertising technology solutions (both free and paid) to enhance current data systems and integrate them into strategic workflows. Serve as the central knowledge point for all CS tools, making informed recommendations when current tools do not meet strategic servicing needs. Mentorship & Operational Guidance Mentor the CS team to strengthen their practical capabilities in data analytics, visualization, and strategic thinking. Act as a daily sounding board for the team on workload balancing, offering guidance on how to prioritize tasks and navigate day-to-day project workflows effectively. Review team drafts and frameworks in a collaborative, coaching capacity to help team members elevate their strategic thinking and visual execution. Foster a collaborative team environment by encouraging active knowledge-sharing around new tools, platform trends, and strategic frameworks. What are we looking for: At least 6 years of relevant experience in social media work in advertising, PR, or a similar field. Proven experience in leading and managing social media properties such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok on a global/regional scale, and experience with managing user-generated content campaigns or communities. Knowledge of Twitch or other social channels will be a plus. Proven experience in data analytics for social media, such as database design/setup, social listening, integrating different data points for holistic analysis, and deriving insights for channel/cont

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at We Are Social? Share your experience