CRM Manager

About the role

At Optinent , we are a leading service provider in the consultancy industry , offering a range of services to B2B companies across various sectors. Our mission is to provide a seamless and engaging experience, empowering our clients to navigate the dynamic world of marketing and achieve their business goals. We're looking for an experienced CRM Manager to join our growing team and help us drive customer relationships, engagement, and retention to the next level.

Responsibilities

• As our CRM Manager, you'll be responsible for:
• Managing and optimizing our CRM system to track and engage clients effectively.
• Segmenting traders based on activity, preferences, and lifecycle stage to deliver tailored campaigns.
• Designing and executing retention strategies, including email, SMS, and in-app messages to keep our clients engaged and informed.
• Analyzing customer data to identify trends, opportunities for growth, and potential risks like churn.
• Collaborating closely with sales, support, and marketing teams to ensure consistent messaging and seamless customer experience.
• Developing and managing loyalty programs, onboarding, and reactivation campaigns to boost client lifetime value.
• Ensuring compliance with industry regulations (e.g., FCA, ESMA, ASIC) around marketing and client communications.

Requirements

• Experience : You have a proven track record in CRM management.
• Analytical Skills : You're data-driven and comfortable using CRM platforms, analytics tools, and customer segmentation techniques.
• Communication : You excel in crafting clear and effective customer communications to engage clients at various stages of their trading journey.
• Tech-Savvy : You're familiar with CRM automation tools.
• Regulatory Knowledge : You understand the regulatory landscape of the trading industry and ensure all campaigns comply with relevant guidelines.
• Goal-Oriented : You're passionate about improving client retention and engagement, with a strong focus on results.
• Why Join Us?
• Competitive salary and commission.
• Opportunity to work in a dynamic and fast-paced industry .
• Collaborative team environment with ample opportunity for professional growth and development.
• Access to cutting-edge CRM tools and trading platforms.

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