Senior Email Marketing Manager

Requirements

• Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.
• Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.
• Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.
• Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.
• Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.
• Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.
• Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.
• Knowledge of global data privacy regulations, including GDPR and CCPA.
• Experience conducting deliverability and performance audits to identify technical optimization opportunities.
• Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.
• Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
• Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
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Benefits

Additional Information

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together. Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

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