Director of Events

Responsibilities

• Strategy & Leadership
• Define and own the annual events calendar aligned to marketing, sales, and community goals.
• Build and lead the events function, including team hiring, budgeting, and vendor management.
• Set and track KPIs (attendance, leads, conversions, ROI, community growth).
• Event Execution
• Conceive and deliver flagship experiences: pet fairs, pop-ups, breed meetups, adoption drives, and product launches.
• Produce digital and hybrid events - webinars, advisory clinics, livestream shopping sessions, and creator collaborations.
• Manage logistics end-to-end: venues, permits, suppliers, staffing, run-of-show, and on-site delivery.
• Partnerships & Commercial
• Secure and manage sponsors, brand partners, vets, trainers, breeders, and pet-welfare organisations.
• Identify revenue and sponsorship opportunities that make events self-sustaining or profit-generating.
• Brand & Community
• Ensure every event reflects Puppy Diary's brand, voice, and standard of care for animals and owners.
• Partner with marketing on pre-event promotion and post-event content to extend reach online.

Requirements

• 5+ years in events, experiential marketing, or brand activation, with 2+ years in a team leadership role.
• Proven record delivering large-scale consumer events on time and on budget.
• Strong commercial sense - comfortable owning budgets, sponsorships, and ROI.
• Excellent stakeholder management across vendors, partners, and internal teams.
• A genuine affinity for pets and pet-owner communities.
• Willingness to work some evenings and weekends as events require.
• Experience in e-commerce, retail, or marketplace environments.
• Familiarity with livestream commerce and influencer/creator events.
• Network within the pet, veterinary, or lifestyle sectors in Singapore or the region.
• Bilingual (English/Mandarin) for broader regional reach.

Benefits

Additional Information

Location: Singapore Reports to: CEO Type: Full-time About Puppy Diary Puppy Diary is an online marketplace for pet accessories and expert pet advisory, connecting pet owners with quality products and trusted guidance. We're building a community where pet parents shop, learn, and belong. Events are how we bring that community to life - online and offline. Role Summary The Director of Events owns Puppy Diary's end-to-end events strategy: from large-scale brand activations and pet expos to community meetups, advisory workshops, and digital experiences such as livestream shopping. You will turn our online audience into an engaged, in-person community while driving measurable brand awareness, customer acquisition, and revenue.

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