Vertical Strategist, Entertainment

About the role

As a Vertical Strategist, Entertainment for Yahoo Ads, you will develop Entertainment-specific advertising solutions across all of our iconic brands. Bringing deep industry expertise (streaming, theatrical, gaming, and TV) directly to the Sales team, you will author tailored, audience-first proposals and advertiser narratives. You will bridge sales teams, publishing properties, and data insights to show Entertainment advertisers exactly how Yahoo's scale and media solutions meet their business goals. This role blends creative storytelling with data-driven strategy. The ideal candidate is a vocal leader, analytical thinker, and creative problem solver who can easily translate data into persuasive client pitches.

Responsibilities

• Proposal Strategy & Narrative Development:
• Lead RFP Responses: Create tailored responses to client RFPs, simplifying complex options into clear, customized advertising solutions for major entertainment releases and campaigns.
• Build Audience-Led Narratives: Focus on holistic, audience-driven stories that leverage Yahoo's scale and consumer data insights-such as entertainment consumption habits and fandom behavior-over isolated product pitches.
• Craft Clear Copy: Write persuasive materials that highlight Yahoo's media benefits without relying on dense industry jargon.
• Cross-Functional Collaboration:
• Partner with Sales: Collaborate with sales leads and account directors to plan strategic outreach for target Entertainment accounts.
• Align on Strategy: Join client kickoff calls to ensure cross-property media and content strategies align from the start of an RFP.
• Package Solutions: Work with creative studios, product, and yield teams to include mockups and data packages that demonstrate campaign value.
• Leverage Editorial: Coordinate with content and editorial teams (including Yahoo Entertainment) to turn upcoming pop culture moments, award seasons, and property features into advertiser opportunities.
• Project Management & Execution:
• Manage Timelines: Balance multiple, fast-paced RFP timelines simultaneously, often aligning with tight entertainment release windows using internal tracking tools to prioritize high-value business.
• Collaborate Early: Share draft materials early to support an iterative review culture and ensure high-quality final submissions.
• Balance Story & Data: Combine strong storytelling with data to build a compelling case for Yahoo's solutions in all marketing and sales materials.

Requirements

• Experience: 5-7 years in digital media, advertising strategy, or agency planning, ideally working with Entertainment clients. Experience growing revenue via content sponsorship or media campaigns is preferred.
• Industry Knowledge: Deep understanding of digital advertising, from standard media formats to custom brand sponsorships and tune-in/subscription conversion tactics.
• AI Fluency: Comfort leveraging generative AI tools to streamline workflow efficiencies, analyze data insights, and spark innovative concepts for entertainment pitches.
• Data Literacy: Ability to use audience data, search intent, and entertainment consumption insights to build clear, data-backed strategic recommendations.
• Communication Skills : Excellent written and verbal communication, with experience organizing complex information into clean presentation decks.
• Mindset: A collaborative, client-focused approach with the ability to work effectively under tight deadlines and adapt to changing workflows.

Benefits

Additional Information

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

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