Marketing Operations Manager

Responsibilities

• Signal Scoring & Intelligence Model
• Own the design, build, and ongoing refinement of the customer and prospect signal scoring model, incorporating behavioural, firmographic, and engagement data
• Develop and maintain the customer health model, integrating signals across product usage, engagement, tenure, and commercial data to drive proactive retention and growth actions
• Define and operationalise next best action logic across the customer and prospect base, ensuring the right motion is triggered at the right time for the right account
• Partner with the Marketing and Sales leadership to iterate on signal definitions as the model matures and commercial priorities evolve
• Automation Infrastructure
• Own and develop the automation infrastructure that runs commercial motions across HubSpot and Salesforce - including workflow design, sequence logic, integration health, and platform configuration
• Ensure the automation layer executes reliably, with robust testing, monitoring, and escalation processes in place
• Identify opportunities to reduce manual effort across marketing and RevOps through intelligent automation, and deliver those improvements at pace
• Manage the Marketing Automation Coordinator, providing direction on platform operations, workflow priorities, and quality standards
• Marketing Data & CRM Integration
• Own marketing data infrastructure, ensuring clean, consistent, and actionable data flows between marketing platforms and Salesforce CRM
• Define and enforce data standards across marketing inputs to CRM, including lead classification, lifecycle stage logic, and attribution field governance
• Oversee the integration between HubSpot and Salesforce, ensuring data integrity is maintained across the full marketing-to-sales journey
• Attribution & Performance Framework
• Build and maintain the marketing attribution model, tracking the contribution of campaigns, channels, and signals to pipeline creation and revenue
• In the early phase, own marketing performance analysis directly - producing forward-looking dashboards, motion performance reporting by customer tier, and signal model effectiveness tracking
• As the function matures, define the scope and handover criteria for a dedicated marketing analyst capability
• Lead Lifecycle & Funnel Design
• Define and manage lead lifecycle stages from initial signal capture through to sales-ready handoff, ensuring consistent tracking across all platforms
• Optimise the marketing-to-sales handoff process in collaboration with Sales Leadership and RevOps, with a focus on lead quality and conversion velocity
• Produce regular handoff performance and funnel conversion reports to identify friction and drive improvement
• Commercial Alignment
• Act as the primary RevOps partner for all marketing data, systems, and intelligence requirements
• Align with RevOps and Sales on pipeline generation targets, shared reporting standards, and commercial governance
• Contribute to the broader RevOps roadmap by identifying where marketing intelligence can drive improvements in forecasting, pipeline health, and retention outcomes
• Key Measures of Success
• Signal model accuracy and commercial impact - are the right motions being triggered for the right accounts?
• Reliability and efficiency of the automation infrastructure
• Accuracy of the marketing attribution model and clarity of pipeline contribution reporting
• Quality and consistency of marketing data within Salesforce
• Improvement in lead-to-opportunity co

Benefits

Additional Information

Join Our Dynamic Team as a Cloud Services Engineer! 🌟 The purpose of this role is to take senior, hands-on ownership of the organisation's cloud services environment, ensuring it is secure, reliable, cost-effective, and continuously improving. The role is responsible for managing, developing and maintaining services across Microsoft Azure, Microsoft 365 and the Cisco Meraki environment, supporting modern ways of working and high-quality internal technology services. What will you be doing? The Marketing Operations Manager owns the intelligence and automation infrastructure that powers every commercial motion - from the signal scoring model and customer health model through to next best action logic and the automation workflows that connect marketing and sales activity at scale. This role sits at the intersection of data architecture and commercial outcomes. It is not enough to build systems that run; the Marketing Operations Manager must ensure those systems produce measurable business impact. The relationship between this role and the marketing function responsible for demand and pipeline generation is one of the most critical working relationships in the whole model - and requires someone who can operate as a strategic partner to both marketing leadership and Revenue Operations. Without this role, the signal layer has no infrastructure, automation has no owner, and the feedback loop between commercial activity and commercial performance cannot be closed. This hire is needed now.

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