Senior Digital Marketing Measurement Analyst

About the role

The Senior Digital Marketing Measurement Analyst will be responsible for leading the measurement and analytical support of web marketing initiatives across campaigns, regions, and traffic sources. This role combines deep expertise in web analytics and marketing technologies with strong business acumen to help the Marketing team scale efficiently and make data-driven decisions. You will act as both a technical owner of the web measurement framework and a strategic partner to Marketing - translating complex data into actionable insights, identifying growth opportunities, and proactively pushing campaigns forward. This role requires hands-on experience with digital marketing & analytics tools, advertising platform integrations, attribution models, and BI tools, along with the ability to independently drive analysis and optimization initiatives. Challenges You'll Meet Lead advanced analysis of web marketing campaigns across regions, channels, and traffic sources, delivering clear insights on performance metrics such as CTR, CPC, CPA, CVR, ROAS, and LTV. Develop and maintain a scalable web measurement framework, ensuring accurate tracking and attribution. Configure and validate conversion tracking for advertising platforms (Google Ads, Meta, TikTok, etc.). Analyze multi-channel user journeys and apply attribution models (First Click, Last Click, Time Decay, Data-Driven). Identify growth opportunities by uncovering non-obvious correlations between marketing metrics, behavioral data, and regional performance. Collaborate closely with Marketing to influence media budget allocation and campaign strategy. Design and execute A/B tests to improve conversion rates and marketing efficiency. Ensure data accuracy, consistency, and integrity across all marketing tools and reporting systems. Tasks Evaluating web performance by campaigns, regions, countries, devices, and traffic sources. Setting up and maintaining tracking plans, events, goals, and funnels. Managing tags, triggers, and variables in GTM (client-side and server-side when required). Supporting technical integrations between websites and advertising platforms (pixels, server-side events, conversion APIs). Conducting behavioral analysis (user flows, drop-off points, micro-conversions). Analyzing the impact of creatives, landing pages, and traffic quality on conversion performance. Supporting Marketing in campaign planning with data-driven recommendations. Automating reporting processes and improving MarTech stack efficiency. Strong experience in Mobile Analytics / Web Analytics / Marketing Analytics / MarTech roles. Strong hands-on experience with Facebook Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM). Experience in MMPs like Appsfyer, Adjust, Singular Experience configuring tracking for advertising platforms (Google Ads, Meta, TikTok). Solid understanding of web attribution models and cross-channel measurement. Advanced SQL skills for querying and transforming marketing datasets (BigQuery, PostgreSQL, etc.). Experience with BI tools such as Looker Studio, Tableau, or Power BI. Strong analytical thinking with the ability to generate actionable insights from complex datasets. Understanding of marketing KPIs: ROI, ROAS, CPA, CAC, LTV, CVR. Ability to manage multiple projects, prioritize effectively, and meet deadlines. Strong communication skills - capable of presenting complex findings clearly to both technical and non-technical stakeholders. Preferred Qualifications Experience with attribution tools (AppsFlyer, Adjust) or CDP/CRM integrations. Experience with A/B testing platforms. Python or R for data automation and forecasting. Google Analytics or Google Ads certifications. Why join us Opportunity to manage high-impact budgets in a 100% performance-driven environment Work with a modern tech stack and advanced attribution models A culture that values technical expertise and proactive experimentation Operate at a level of spend and complexity few teams reach Be part of a modern Performance Marketing organization with a cross-channel mindset High ownership , strong collaboration with Product, Data and Creative teams Growth and career development At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities. Work-Life balance Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! Comprehensive benefits Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). 25 days of vacation plus your birthday off, with flexible vacation options-no blackout days! Unique Perks If you wish to come, in our office in Barcelona you'll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terra

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