Content & Personal Brand Manager

About the role

This role is focused on managing and scaling a personal brand across social media, online programs, and digital products. You will work closely with the founder on day-to-day execution - from content planning and launches to coordinating ongoing initiatives and external contributors. Who You'll Work With You will work directly with an international-level athlete and entrepreneur in the fitness and wellness space - a professional bodybuilding coach, IFBB fitness competitor, and Master of Sports of International Class. Based in Cyprus, the founder is building a personal brand in the fitness and wellness space, combining competitive sports with digital products, online programs, and content-driven initiatives focused on healthy lifestyle, nutrition, and weight management.

Responsibilities

• Social Media & Content:
• Own and drive social media growth (primarily Instagram)
• Plan content, generate ideas (Reels, posts, stories), and manage the content calendar
• Monitor trends, analyze performance, and continuously improve content approach
• Personal Brand & Growth:
• Research and initiate collaborations, partnerships, and ambassador opportunities
• Communicate with brands and support partnership development
• Support preparation of presentations and materials
• Identify relevant events, competitions, and visibility opportunities
• Digital Products & Online Programs:
• Support launching and scaling digital products (online programs, educational initiatives)
• Assist in structuring program content and user journey
• Support client acquisition and help organize online program processes
• Track results, feedback, and help systematize insights
• Coordinate work with developers and other external specialists
• Operations & Coordination:
• Support coordination of external specialists (coaches, nutritionists, etc.)
• Help structure and move forward new initiatives and ideas
• Ensure tasks are tracked, prioritized, and delivered on time

Requirements

• 3+ years of experience in Brand, Marketing, or Social Media roles, with responsibility for brand development and growth
• Strong understanding of brand strategy, positioning, and audience perception, with the ability to translate this into clear messaging and initiatives
• Hands-on experience with social media (Instagram as a core platform) and understanding of content formats, trends, and audience engagement principles
• Experience planning and executing marketing or content initiatives that drive brand awareness and engagement
• Ability to work with key performance metrics (reach, engagement, growth) and use data to inform decisions and optimize activities
• Experience conducting market and competitor research, identifying trends, and turning insights into actionable ideas
• Experience working with cross-functional teams or external contributors and driving initiatives from idea to execution
• Strong project management skills with the ability to manage multiple initiatives, prioritize effectively, and ensure delivery
• Creative thinking combined with a structured, business-oriented mindset and attention to detail
• High level of ownership, proactivity, and focus on results
• What You'll Get
• Direct collaboration with a high-level international athlete and entrepreneur, with full visibility into how a personal brand is built, scaled, and monetized.
• Opportunity to shape and build a personal brand strategy from the ground up - this is a new role with real ownership, not a predefined scope
• Involvement in launching and developing digital products and online programs, not just content execution
• A high-impact role where your decisions and ideas directly influence growth and results
• What's next?
• If this role sounds like a fit - we'd love to hear from you! Just send over your CV and anything else you'd like us to consider.
• We'll review everything within five working days , and if your background matches what we're looking for, we'll get in touch to set up a call and get to know each other better.

Benefits

Additional Information

Content & Personal Brand Manager We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones. Currently, we are looking for an experienced Content & Personal Brand Manager .

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