Social Media Manager

About the role

About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the role We are looking for a creative and data-driven Social Media Manager to own and grow our project's presence across Facebook, Instagram, TikTok, and X (Twitter) . You will be responsible for building engaged communities, driving organic reach, and supporting paid acquisition efforts through compelling content and platform-native strategies. This is a hands-on role requiring both creative vision and analytical rigor. Key Responsibilities Multi-Platform Ownership - Develop and execute social media strategies across Facebook, Instagram, TikTok, and X. Tailor content and tone to each platform's audience and algorithm. Content Creation & Calenda r - Plan, produce, and publish engaging content including graphics, short-form video, copy, and interactive posts. Maintain a consistent publishing cadence aligned with campaign calendars. Community Management - Monitor and engage with comments, DMs, and mentions across all platforms. Foster an active, loyal community around the Vegas Bonanza brand. Performance & Reporting - Track and report on key metrics including reach, engagement rate, follower growth, and conversion contribution. Deliver weekly performance summaries with actionable insights. Trend Monitoring - Stay ahead of platform algorithm changes, viral trends, and competitor activity. Rapidly adapt content strategy to capitalize on emerging opportunities. Paid Social Collaboration - Work closely with the UA team to align organic content with paid campaigns, ensuring creative consistency and funnel coherence. Influencer & Partnership Coordination - Identify and coordinate with relevant creators, affiliates, and partners to amplify brand reach. Compliance Awareness - Ensure all content adheres to platform policies and sweepstakes advertising guidelines. Qualifications 5+ years of experience managing social media for a consumer brand, ideally in gaming, entertainment, or sweepstakes. Proven track record of growing engaged audiences organically across Facebook, Instagram, TikTok, and/or X. Strong content creation skill s - comfortable writing copy, directing short-form video, and working with design assets. Proficient in social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Later, or similar). Solid understanding of platform algorithms, content formats, and best practices for each major channel. Data-driven mindset with the ability to interpret performance metrics and optimize accordingly. Experience collaborating with paid media or UA teams is a strong plus. Fluent in English. Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. Benefits Discover the perks of being part of our vibrant team! We offer: Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: Recruiter Screening (40 minutes) Technical Interview (45 minutes) Final Interview (30 minutes) Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We're not here to play small-we're here to build, grow, and win. That means we look for people who are am

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