Senior Lead, Channel Strategy - Partner Marketing

About the role

We're looking for a strategic, data-driven Senior Manager of Channel Strategy to join our Partner Marketing Experiences team. In this role, you'll own how we reach and engage our partner audience - ensuring our communications respect the partner's time, solve their unique challenges, and build a lasting sense of community. You'll combine analytical thinking with creative instinct to continuously optimize our partner communications and keep our martech stack running at peak performance. This is a high-visibility role driving partner communications at scale across some of the most important moments in the Salesforce partner ecosystem.

Responsibilities

• Define and execute channel distribution strategies for key partner marketing messages across email, Partner Community, Slack, social, Salesforce.com, and other emerging channels
• Partner closely with the PMM team to translate campaign strategy, messaging, and positioning into effective channel execution
• Contribute to messaging frameworks and positioning when needed, bringing a PMM sensibility to how content is packaged and delivered across channels
• Orchestrate stakeholder alignment, navigating complex needs and competing priorities to ensure a unified, non-fragmented voice to our partners
• Translate AI-synthesized channel performance data into optimization strategies, adopting a "fail fast" mentality
• Own and manage the martech tools that power our partner communications (including Marketing Cloud Account Engagement), ensuring they're configured, integrated, and operating effectively
• Stay ahead of industry trends, AI-powered tools, and platform innovations to bring fresh thinking to our channel approach
• Drive the team's AI engine by updating AI notebooks and documentation, sharing hero prompts, and replacing manual execution with automated approaches
• Serve as the Ethical Guardian of AI-driven content, ensuring every automated interaction maintains brand integrity, cultural nuance, and the 'Salesforce touch' that an algorithm might overlook.

Requirements

• 6-8+ years of marketing experience, with a strong focus on channel strategy and distribution
• Proven expertise in email marketing (Marketing Cloud Account Engagement or equivalent) - including segmentation, automation, A/B testing, and performance analysis
• Demonstrated proficiency using AI tools to improve marketing efficiency, personalization, or content at scale
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Comfort operating in a fast-moving, ambiguous environment - you make real-time calls, pivot quickly, and keep campaigns on track under pressure
• Excellent stakeholder management skills - you can coordinate across teams while influencing without authority
• Ability to "Learn Out Loud" by experimenting with new tools and documenting wins for the team
• A track record of experimenting with 'un-automatable' marketing tactics - like surprise-and-delight moments or high-touch community building - that defy standard digital patterns.
• Why Join Us
• Unleash Your Potential
• Accommodations
• If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .
• Please note that Salesforce uses artificial intelligence (AI) tools to help our recru

Additional Information

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Operations Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

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