Technical CRM Manager

Responsibilities

• Ensure deliverability and enablement of all B2B marketing planned campaigns, lifecycle marketing automated programs and operational communications.
• Scope and implement data flows reconciling different data sources of truth (Sales CRM, Redshift, Amplitude, etc) to unlock our CRM capabilities
• Work closely with the CRM, Product & Data teams to manage and build specific marketing & service messaging via data integrations, API calls or SQL queries
• Support the optimisation of email, sms, in-app & push, using AMPScript, SQL, and HTML/CSS
• Enable experimentation and automations to deliver high-performing B2B marketing campaigns
• Implement a process to manage our B2B marketing database and contact mapping strategy, GDPR compliance, marketing comms preferences and the cadence of communications received by partners globally across channels
• Ensure all tracking is set up and working across all channels to enable the business to track results and marketing impact

Requirements

• The successful candidate also has great stakeholder management skills, with the ability to scope and implement new tools to set up in order to deliver best in class CRM comms and maximise engagement from our partners and users.
• Significant years of end-to-end CRM development or implementation experience, with a focus on Lifecycle & Retention marketing
• Expertise in AMPScript and SQL (including SOQL) is a must - combined with deep hands-on experience across SFMC including Automation Studio, Journey Builder, and Contact Builder data modelling
• Deep understanding of relational databases, including a clear understanding of how to set up a Contact Data Model in Contact Builder
• Some exposure to Braze or a comparable multi-channel platform (e.g. Iterable, MoEngage); a willingness to develop Braze fluency working alongside our Technical Consumer Lead is more important than existing depth
• A self-starter with an adaptable work-style - able to get results in a fast-paced environment
• A team player - willing to go the extra mile to meet tight deadlines and an ability to inspire and motivate team members to do the same
• Able to work effectively remotely when required
• Good to have
• B2B marketing background preferred; marketplace or two-sided platform experience a bonus
• Desig

Benefits

Additional Information

🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact. 💻 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste. 📈 Scale: We're growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth's atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market. ⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME's 100 Most Influential Companies. Most recently, we won Apple's coveted Cultural Impact Winner. Your Mission We're looking for a Technical CRM Manager with a focus on B2B to lead the technical development of the Salesforce marketing stack (SFMC, Data 360, and Sales Cloud connectors). You'll work day-to-day with CRM Managers to support planned campaigns, lifecycle programmes, and partner communications globally, while acting as the B2B technical bridge to our Data, Product, and Engineering teams. You'll collaborate closely with our Automation & MarTech Lead (who owns the broader platform and infrastructure layer) and our Technical Consumer Lead (who owns B2C execution) - your Salesforce expertise is the critical gap this role fills, while your broader CRM fluency means you can also provide technical consultation and QA support on B2C when needed.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at toogoodtogo? Share your experience