VP of Asset Strategy (Commercial Real Estate)

Requirements

• Experience: 12+ years of experience in client success, account management, or CRE strategy, with at least 5 years in a significant leadership role managing senior individual contributors or directors.
• Education: Bachelor's degree required; MBA or advanced degree in Real Estate or Hospitality preferred.
• CRE Expertise: Deep knowledge of amenity strategy, tenant engagement, and asset performance within Class A commercial real estate.
• Relationship Mastery: Proven track record of building deep trust with C-suite stakeholders and navigating complex organizational structures.
• Communication: Exceptional polished presentation and negotiation skills.
• Strategic Vision: Ability to connect disparate data points across marketing, design, and operations into a cohesive, high-value strategy for building owners.

Additional Information

Salary Range: $150-200k annually Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE. Location: Ideal candidates are located in the NYC / tri-state area Reports to: Executive Leadership Department Mission Our Asset Strategy team guides owners and operators of Class A commercial real estate in designing, activating, and evolving amenity strategies that drive long-term value. We serve as the strategic bridge between owners, property teams, and our placemaking, design, and operations leaders-ensuring every project delivers measurable impact on tenant experience, occupancy, and asset performance. Role Mission The VP of Asset Strategy is responsible for ensuring Playbook delivers measurable value to building owners by translating on-the-ground operational insights into clear, performance-driven strategies that improve tenant experience, retention, and asset performance. This role sits at the intersection of client relationships, internal operations, and strategic growth-owning a portfolio of Playbook's most important accounts, building and leading the Asset Strategy function, and ensuring alignment between ownership goals and day-to-day execution across assets. Our Core Values: Playbook's culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process. Our Commitment To You: Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be! A Quick Note About Salaries: We list salaries based on a few key factors. These include location-specific budgets, market trends, team size, and the scope of the role. Since we're a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.

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