Product Manager Digital Marketing

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Build a Career That Builds Your Future - with PulteGroup! Welcome to PulteGroup where we believe in building more than just homes-we believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you've come to the right place. As one of the nation's largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that's consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We're driven by the bold purpose of Building Incredible Places for People to Live Their Dreams. For over 70 years, we've been building more than homes-we've been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey. Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we're proud to build homes through our trusted family of brands-including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency -all united under the PulteGroup name. Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impact Job Summary The Digital Marketing Product Manager partners across Marketing, Sales, IT, and other business functions to advance digital marketing and consumer engagement capabilities for a nationwide homebuilder. This role is instrumental in enabling and evolving marketing technology solutions that connect data, platforms, and consumer touchpoints across the homebuying journey. Primary Job Responsibilities Digital Experience & Consumer Engagement Insights Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.) Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management Partner with cross-functional teams to test, learn, and iterate on engagement strategies Platform & Capability Enablement Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve Analytics and Dashboards: Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.) Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed Cross-Functional Program & Project Delivery Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth Participate in evaluating and piloting new tools, technologies, and approaches to enhance marketing effectiveness and consumer engagement Perform other duties as assigned Management Responsibilities Not applicable Scope Decision Impact: Individual Department Responsibility: None Budgetary Responsibility: No Direct Reports: No Indirect Reports: No Physical Requirements: Not applicable Required Education/Experience Minimum Bachelor's Degree in Marketing, Communications, Business, or other related Area, or equivalent experience Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field Required Licensing, Registration and/or Certifications Not applicable Required Skills/Knowledge Working knowledge of analytics platforms, CRM systems and CDP systems Advanced Project Management and Timeline Skills (i.e. Agile methodology) Analytical mindset with solid problem-solving capabilities Familiarity with Troubleshooting IT Issues Detail-oriented Expert interpersonal, organizational, and planning skil

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