Sales Director Benelux

About the role

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. This role can be based in the Netherlands or Belgium The Sales Director Benelux is a pivotal member of the local Leadership Team and has full responsibility for driving commercial performance of the BeOne portfolio across Belgium, the Netherlands and Luxembourg. Operating in a highly competitive specialty care and hospital environment with complex access dynamics (particularly in the Netherlands), this role is responsible for the sales performance, ensuring the KAM-team achieves the national and cluster business goals. The Sales Director leads the commercial field-force with a clear performance mindset and strong focus on sales force effectiveness, strong account management, and compliant execution. The Sales Director is accountable for translating the global and regional brand strategies into impactful field execution, building and leading a high-performing, insight-driven sales organization, and maximizing value through excellent stakeholder engagement, strong sector and account planning, effective use of resources and close cross-functional collaboration with Marketing, Medical, Market Access and key regional functions. The role plays a central role in forecasting, tender and buying group management and contributes actively to both the strategic and operational planning of the cluster. Essential Functions of the job (but is not limited to): Sales strategy and promotional execution: In order to achieve the sales targets for the cluster, develop and implement the Benelux sales strategy in line with the global and regional marketing strategy, adapted to local market dynamics and potential access constraints Translate brand strategies into clear, actionable promotional plans and measurable field force priorities Ensure consistent, high-quality and compliant execution of promotional activities across all identified customer segments Represent the company and develop appropriate communication initiatives and partnerships. Establish strong but compliant relationships with relevant external stakeholders (incl. therapeutic area experts, insurance companies, buying groups and hospital management) Drive a deep understanding of disease areas, treatment pathways and competitive landscape/strategies to sharpen positioning and messaging Performance management and SFE: Set high sales force excellence standards: maximize both the quantity and quality of prioritized external stakeholder interactions, to achieve a leading NPS for BeOne's product portfolio Build and lead a strong performance culture focused on accountability, continuous improvement, and results Define, monitor, and actively manage leading and lagging SFE KPIs (i.e. call quality, coverage, frequency, targeting, share, growth, adoption, etc.) Conduct monthly business reviews, performance analyses and structured coaching to identify gaps, opportunities and corrective actions Implement best-in-class SFE tools and processes (targeting, segmentation, call planning, CRM excellence, omnichannel orchestration) Leadership, coaching and talent development: Lead, inspire, and develop a high-performing team of KAMs Define SMART G&Os for each KAM and coach them in achieving them Support KAMs in the development of an Individual Development Plan Create a culture of collaboration, initiative taking, accountability and insight-driven decision making Ensure continuous capability planning. Develop and implement individual and collective training and development covering both scientific knowledge and effective omnichannel KAM-skills Organize regular sales cycle meetings within the cluster (min. 1 each sales cycle), and prioritize in-field coaching through co-visits Act as a role model for compliant, ethical, patient and customer-centric behavior Sector and account planning excellence: Lead the development and execution of high-quality sector and key account plans, grounded in a strong understanding of: Patient flows and referrals networks, the potential of each account and HCP Key decision makers and influencers Institutional priorities and budget dynamics Access and reimbursement drivers Ensure optimal allocation and utilization of KAM-resources and promotional budget based on clear ROI-logic Drive disciplined follow-up on account objectives, milestones and outcomes Market Access, buying groups and tenders: Work in close partnership with Market Access to align sales and access strategies, particularly in restricted hospital and tender-driven environments Lead commercial input into national access dossiers, tenders and buying group negotiations. Ensure strong coordination between field teams and market access for optimal tender execution and contra

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