Product Manager, Digital Buying & Selling

Requirements

• Bachelor's degree required
• 2+ years of product management experience building digital products
• Deep domain expertise in product management strategy, tools, and methodologies
• Proven ability to manage and align cross-functional stakeholders, driving clarity, collaboration, and accountability across teams
• Strong analytical capabilities and a solid knowledge of website analytics tools (e.g., Google Analytics, Optimizely, Fullstory, Hotjar, etc.)
• Strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth, and overall deliverables
• Strong communication skills and executive presence; effective presenter and collaborator
• Ability to think strategically, prioritize, identify, and resolve problems in a complex, dynamic environment
• This information is intended to be a general overview and may be modified by the company due to factors affecting the business.
• General Overview of Compensation & Benefits:
• This position may be eligible for commissions.
• This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
• Life at Lennar

Benefits

Additional Information

Product Manager, Digital Buying & Selling We Are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for our Homeowners, Communities, and Associates. We build quality homes, deliver exceptional customer service, give back to the communities where we live and work, and foster a culture of opportunity and growth throughout every stage of an Associate's career. Lennar is a Fortune 500® company and consistently ranked among the top homebuilders in the United States. Join a Company That Empowers You to Build the Future of Home Buying Lennar Digital is building the future of how Americans buy homes, and we're looking for a Product Manager who wants to be at the center of the digital buying and selling experience. You'll own products across the home buying journey, building tools that elevate how our New Home Consultants sell and how our buyers experience finding their next home. Our team is built to move with urgency and create a real edge in an established industry. That means we expect our PMs to use AI as a force multiplier across the full product lifecycle, from running richer discovery and finding patterns in user behavior across large data sets, to drafting requirements, prototyping solutions, and gaining stakeholder consensus. Your Responsibilities on the Team Develop and drive a highly visible roadmap and work closely with data science, design, UX, and engineering to bring new features to market, using AI to accelerate discovery, generate and pressure-test feature hypotheses, and move from insight to decision faster. Lead the development of digital tools that streamline the sales process, equipping the sales team with intuitive, effective experiences that improve selling performance and drive home sales. Partner cross-functionally to integrate existing digital products and systems into a cohesive sales workflow, ensuring tools work seamlessly together to support sales team efficiency and data consistency. Analyze behavioral data to better understand user needs, suggest improvements, and conduct A/B tests to increase conversion. Gain a deep understanding of the user experience, identify and fill product gaps, and generate new ideas that drive adoption and growth. Use AI tools actively to increase personal output and quality, from drafting product briefs and user stories to synthesizing customer feedback and stress-testing product decisions before they reach the team. Translate high-level strategy into detailed technical requirements and high-fidelity prototypes.

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