Director, Growth Marketing - Titleist Performance

Responsibilities

• Responsibilities Include
• Define and drive growth strategy
• Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing
• Drive customer acquisition, deepen engagement, and increase user retention through personalized mobile app experiences
• Identify consumer trends aligned with Titleist's performance and long-term growth goals
• Translate insights into actionable, tangible initiatives
• Lead performance marketing and media strategy
• Oversee paid media, search, social, and in-app marketing efforts
• Ensure high-impact execution across all performance channels
• Leverage data and analytics
• Use data to assess campaign effectiveness and uncover key trends
• Prioritize high-impact marketing opportunities across the user lifecycle
• Cross-functional collaboration
• Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams
• Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience
• Budget management
• Manage and allocate budgets to support growth marketing strategies effectively

Requirements

• Education:
• Bachelor's Degree in Business Administration or a relevant field, MBA preferred
• Minimum of 10 years in growth marketing
• Proven track record in performance marketing within a digital environment
• Specific experience in the application development space
• Preferred experience with successful premium subscriptions.
• Start-up environment experience is a plus
• Skills & Attributes:
• Nimble and team-centric, manages ambiguity well and can present ideas and make decisions with minimal oversight
• Strong cross-functional communication skills
• Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies
• Skilled in stakeholder communication and management across varying levels of complexity
• Leadership:
• Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams
• Experience working in a collaborative, matrixed, and communicative environment
• Specialized Knowledge and Skills:
• Proficiency in analytics and marketing technology platforms such as Tableau or similar tools
• Experience in digital marketing channels and lifecycle strategies, including performance media, CRM, SEO and personalized user engagement
• Please include a cover letter with your resume, answering the following:
• Can you describe a marketing initiative you led that successfully drove subscriber growth within a digital application environment? What strategies and features did you implement to support the initiative, and how did you measure its impact?
• Additionally, please share how you applied a similar approach to improve subscriber retention. What specific tactics or features were introduced, and what were the measurable outcomes?
• Our Commitment to You
• Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts.
• Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store. At Acushnet Company, your performance has purpose, and we're here to support you every step of the way.
• Pay Range: $158,670.00-$206,230.00
• Ready to Make an Impact?
• Join us at Acushnet Company and be part of a team that values excellence and innovation.
• EEO and Addition

Benefits

Additional Information

Where Performance Meets Purpose Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose.

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