Marketing Specialist

About the role

Job Title: Marketing Specialist - EdTech & AI Growth Location: Remote / Hybrid Type: Part-time or Full-time Team: Growth & Brand Reports to: Founders / Head of Growth About Nuclear Nuclear is an AI-powered note-taking app designed to make learning faster, smarter, and more interactive. With features like fill-in-the-blank generation, adaptive quizzes, editable summaries, and "Ask Nuclear " AI Q&A, we're building a better way for students and self-learners to actually retain what they study. We're a small team with big ambition, looking for creative, data-driven minds who care deeply about education, tech, and what happens when those two meet. What You'll Do Craft and execute marketing strategies to drive awareness and signups among students, self-learners, and study communities. Run experiments across paid ads, organic content, and referral loops to find scalable channels. Write compelling copy for landing pages, app store listings, and campaigns (email, socials, etc.). Work with designers to produce branded content (posts, videos, explainers). Track KPIs like CAC, retention, CTR, and conversion funnels - and optimize based on insights. Build and grow our social media presence, especially on TikTok, Instagram, Reddit, and YouTube. Collaborate with student creators, influencers, and community partners. What We're Looking For Experience with digital marketing in a startup or fast-paced environment. Strong writing skills and storytelling instincts (especially for Gen Z and student audiences). Familiarity with tools like Google Analytics, Meta/TikTok Ads Manager, etc. You don't need a marketing degree - just results, experiments, and insight. Bonus Points You've marketed a product you genuinely loved using. You understand the grind of being a student - and how better tools could help. You've run or participated in ambassador programs, online communities, or content series. Perks Real ownership over strategy and content direction. Flexible hours and async workflow. Early team equity (if full-time). Room to grow into Head of Marketing or Growth Lead as we scale. Originally posted on Himalayas

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