Head of Commercial

About the role

MORROW HEALTH MORROW Health is Singapore's largest integrated fitness and recovery destination, designed to help individuals build healthier, more resilient lives through intentional daily habits. Grounded in lifestyle medicine, MORROW Health brings together physical activity, nutrition, restorative sleep, stress management, avoidance of risky substances, and social connection through structured programmes and purpose-built environments that make sustainable lifestyle change achievable. Supported by evidence-informed practice and data from wearables and lifestyle inputs, MORROW Health helps members recognise patterns, build consistency, and stay accountable-turning insight into everyday action that supports long-term vitality, strength, and clarity, without medical diagnosis or treatment. Role Overview MORROW is building a premium longevity membership platform integrating medical diagnostics, fitness, recovery, and technology. We are seeking a senior revenue leader to architect and scale our membership revenue engine in Singapore, with the mandate to design a structure that is portable to regional expansion. This is a strategic commercial leadership position responsible for building a durable, multi-channel revenue infrastructure. Key Mandate 1. Architect the Revenue Engine Design and optimise the end-to-end membership funnel Improve conversion predictability and sales governance Establish clear forecasting discipline and performance metrics Implement healthcare-compliant premium sales frameworks 2. Lead Internal Membership Sales Team Manage and develop MORROW Membership Consultants Improve sales training, scripting, and objection handling Drive accountability culture and performance cadence Increase conversion rates and reduce sales cycle time - Create a high-trust, high-discipline sales culture focused on consultative selling, not hard selling 3. Build & Scale External Channel Strategy Oversee Sales Manager managing introducer networks (insurance agents, property advisors, private networks, etc.) Define performance standards and incentive structures for external consultants Ensure proper revenue attribution and ROI tracking Build high-value partnership pipelines tied to measurable revenue 4. Strategic Partnerships (Revenue-Focused) Develop corporate wellness and enterprise channels Identify strategic healthcare and ecosystem partnerships that drive membership growth Structure commercial agreements aligned to profitability 5. Future-Ready Regional Architecture Design a scalable commercial model that can expand beyond Singapore Build playbooks and infrastructure for multi-market expansion Contribute to market entry strategy for new geographies Success Metrics (Year 1) Membership revenue growth Improved lead-to-member conversion rate Reduced sales cycle time Forecast accuracy within defined tolerance External channel productivity uplift Defined and documented regional-ready revenue blueprint Cross‑Functional Enablers Sales Operations & Enablement Partner with Marketing and Ops to ensure: Lead handover clarity CRM discipline Fast response SLAs Act as the bridge between Marketing, Medical, Ops, and Sales Provide feedback loops on: Market objections Pricing and packaging clarity Product readiness Build sales enablement assets: - Playbooks - Decks - FAQs - Case studies Continuously improve the sales process based on data and real-world feedback CRM/CEP & RevOps: specify tooling, data standards, funnel definitions, and dashboards; ensure finance‑ready reporting and predictable cash conversion. Pricing & Offers: implement disciplined price architecture, discount guardrails, and promotion governance. Experience & Capacity: align with Operations and Clinical leaders on capacity planning, service readiness, and consistent member experience. Risk & Compliance: uphold MOH/HCSA, PDPA, and advertising standards; embed approval pathways into GTM workflows. Ideal Candidate Profile Experience : 10-12+ years in commercial leadership roles Strong experience in healthcare, premium services, wellness, or high-trust categories Demonstrated success launching or scaling new products Experience building multi-channel sales models (direct + introducer + partnerships) Exposure to regional/APAC expansion preferred Capabilities : Revenue architecture mindset (not just team management) Deep understanding of premium consumer psychology Comfortable operating in healthcare-compliant environments Data-driven and forecasting literate High EQ; able to work cross-functionally with medical, marketing, and operations Leadership : Hands-on builder Structured operator Comfortable in fast-scaling environments Strong coaching capability Medical & Dental Flexible Paid Leave

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