Copywriting Lead

About the role

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 - connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Copy Lead (AI Content Operations) Bybit is looking for a Copy Lead to build and scale the future of content creation. This is not a traditional copywriting role. We are not looking for someone whose primary strength is writing copy. We are looking for someone who can build systems, optimize workflows, leverage AI, and lead operational excellence across our global content organization. As Copy Lead, you will own the end-to-end copy ecosystem across Bybit Global and regulated entities. You will lead a team of copywriters and copy operations specialists while partnering closely with the Content Director to transform how copy is requested, created, reviewed, approved, and delivered. Your mission is to create a world-class, AI-powered copy operation that delivers faster turnaround times, higher quality output, stronger brand consistency, and significantly reduced manual effort. This role sits at the intersection of Content, Operations, AI, and Process Design. Why This Role Is Different You will be one of the key architects behind Bybit's next-generation content operating system. You will work directly with senior leadership to: Design AI-powered copy creation workflows Build proprietary prompt libraries and AI skills Create automated quality assurance systems Develop scalable content operations frameworks Reduce copy production bottlenecks Increase content quality while reducing delivery time Establish the operational foundation for content automation at scale This is an opportunity to shape how one of the world's fastest-growing crypto companies creates content in the AI era.

Responsibilities

• Copy Operations Leadership
• Own the complete copy intake and delivery workflow across Bybit.
• Design scalable request management and prioritization frameworks.
• Improve workflow efficiency, transparency, and stakeholder experience.
• Establish SLAs and operational performance standards.
• Build reporting systems to measure productivity and turnaround times.
• Continuously identify bottlenecks and implement process improvements.
• AI-Powered Content Transformation
• Design and deploy AI-assisted copy creation workflows.
• Build prompt frameworks, AI skills, templates, and reusable content systems.
• Evaluate and implement solutions using Claude, Gemini, ChatGPT, and future AI technologies.
• Create quality control systems for AI-generated content.
• Develop automation frameworks that reduce manual effort while maintaining quality.
• Partner with Product and AI teams to integrate Bybit's internal AI capabilities into content operations.
• Global Brand Governance
• Own and evolve Bybit's copy standards and style guides.
• Ensure consistency across all customer touchpoints.
• Maintain tone-of-voice frameworks across global and regulated markets.
• Build scalable governance systems that protect brand quality while enabling faster execution.
• Establish review and approval frameworks that support global scale.
• Team Leadership
• Lead and mentor a team of copywriters and copy operations specialists.
• Set performance standards and operational KPIs.
• Build training programs focused on AI adoption and operational excellence.
• Foster a culture of continuous improvement and experimentation.
• Strategic Program Ownership
• Partner directly with the Content Director on the future roadmap of content operations.
• Drive initiatives that improve quality, speed, automation, and scalability.
• Develop the long-term vision for AI-powered content creation at Bybit.
• Act as the operational bridge between Content, Product, Marketing, Compliance, and AI teams.
• Success Metrics
• First 90 Days
• Complete a full audit of current copy operations.
• Identify and address major workflow bottlenecks.
• Establish standardized intake and prioritization systems.
• Launch initial AI-powered workf

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