Mr D - Senior Category Marketing Manager - Retail

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Mr D , a division of the Takealot Group is looking for a highly talented Senior Category Marketing Manager Retail to join our team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us! Think you've been challenged before? Think again! Scale : Show the millions of Mr D customers what you can do Learn : We work with the best of the best, and then some. Grow : Expand your career in the fast-growing Takealot Group: Takealot.com and Mr D. We like to promote from within: Here's your chance. This position reports to the Head of Category Marketing for Food & Retail of Mr D. Your responsibilities will include: Lead the conceptualization, implementation, and management of high-impact promotional marketing campaigns to enhance brand visibility and drive Retail orders on the Mr D platform. Oversee the update and maintenance of the Mr D Demand Planner and promotional calendar, ensuring alignment with strategic business goals for the retail sector, focusing on strategic planning for weekly deals and monthly promo campaigns related to the Shops vertical. Collaborate with merchandising and advertising on the monthly retail plans. Develop comprehensive knowledge of consumer target markets and lead the creation of meaningful promotional strategies that resonate with these audiences, particularly for the retail and Shops vertical. Partner with the merchandising team to optimize customer conversion strategies and achieve business growth objectives within the Mr D app. Collaborate with the Retail Merchandising, Advertising team, and cross-functional (Operations and Product) teams to develop, coordinate, and implement campaigns and promotions in alignment with strategic goals and promotional calendars. Drive strategic planning and execution of new retail feature launches, including the development of ongoing educational content on product features and differentiators to increase customer engagement. Provide strategic oversight and management of various campaigns, ensuring operational efficiency and effectiveness from conception to execution. Act as a key liaison, working closely with brand, content, and social teams to leverage integrated marketing strategies for Mr D brand campaigns, with a particular focus on retail and the new Shops vertical. Lead coordination with the social media team, ensuring a strategic approach to monthly content planning and management, as well as managing high-value paid influencer partnerships. Collaborate with internal specialist teams to design and execute performance media and CRM strategies aimed at growing orders and customer base for the Mr D Retail sector and Shops vertical. Establish strategic partnerships with Takealot Group marketing representatives for campaign execution, maximizing cross-selling opportunities, and tapping into new consumer bases. Monitor and evaluate campaign performance, delivering insightful monthly, weekly, and daily reports on promotional activities and strategic initiatives for the retail sector and Shops vertical. Skills, knowledge and abilities: A hands-on project manager with high attention to detail. A highly driven individual who is motivated to drive meaningful sales revenue for the business through retail marketing initiatives including - promotions, product launches and co-marketing opportunities with brands and third parties. A person who is a very strong relationship builder and can unlock opportunities with brands and third parties. Ability to identify key advertising opportunities and translate these into implementable plans Motivated, and capable to focus on and hit aggressive growth targets In-depth understanding of the advertising sales and tools Skilled in managing high-value accounts and managing relationships at an executive level Strong prioritization skills Fast learner and ability to thrive in a dynamic and high pace environment Systems thinker with the ability to understand and break down complex problems and relationships Creative and practical problem solving skills; solution-oriented Entrepreneurial mindset with the ability to work independently and achieve a wide set of goals and objectives in a challenging and changing environment Resilience and perseverance to overcome challenges to achieve objectives A high level of integrity and respect Qualifications and experience: Demonstrated success as a strategic leader with a proven track record in academic achievements and professional career. A minimum of a 3+ year degree in business, marketing, or communications. 7+ years of experience in a senior retail and marketing role, with a focus on brand management and strategy Substantial experience working across multiple marketing channels, including Digital, ATL, BTL and Partnerships, with strong evidence of impactful results. Proven track record of leading successful brand projects and initiatives, with strong organizational an

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