Creative Strategist
External
Sleeper · San Francisco Hybrid, New York City HybridPrepare for this interview
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About the role
Sleeper is looking for a Creative Strategist to help shape what we do, when we do it, and how we show up as a brand. This role is focused on idea generation, campaign concepts, and cultural moments-bringing creative thinking to the forefront as Sleeper builds awareness in a crowded sports landscape. This is a senior individual contributor role for someone who naturally thinks in ideas, moments, and narratives, and who understands how creative work connects to media, timing, and audience behavior-especially within sports and entertainment. You'll partner closely with growth, marketing, and leadership, but your primary value will come from originating strong creative ideas, not managing execution or optimizing performance.
Responsibilities
- -Generate creative campaign ideas that drive awareness and memorability
- -Develop concepts for campaigns, brand moments, partnerships, and culturally relevant activations
- -Bring a strong point of view on when and where Sleeper should show up
- -Translate ideas into clear creative directions that teams can execute against
- -Collaborate with internal teams and external partners to bring ideas to life
- -Partner with growth and marketing teams to align creative ideas with channel context and timing
- -Contribute to planning around major sports moments and seasonal opportunities
Requirements
- -A creative strategist with a track record of originating campaign ideas or creative concepts
- -Strong instincts for culture, sports, and how fans engage with content
- -Comfortable forming and defending a creative point of view
- -Able to think at both the idea level and the practical level (timing, context, audience)
- -Experienced collaborating with cross-functional partners without owning execution
- -More interested in what should be done than how everything gets done
- -Background in creative agencies, entertainment, sports, or culturally driven brands
Benefits
Additional Information
About Sleeper Sleeper is a sports-focused games platform with messaging at its core. We are a young and energetic company, fueled by a passion for sports and a drive for innovation. Our mission is to create a digital playground for sports fans and their friends to hang out. We bring people together over sports.
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