Marketing Science Analyst II

About the role

We are seeking a Marketing Science Analyst II to join our Marketing Analytics team in Hyderabad. In this role, you will partner with paid media, growth, and cross-functional teams to measure and optimize marketing performance across digital and offline channels. You will play a key role in campaign measurement, attribution, experimentation, and reporting-translating complex data into actionable insights that drive business growth. This position is ideal for a highly analytical professional with hands-on marketing analytics experience who is ready to take ownership of measurement frameworks while collaborating across a global organization.

Responsibilities

• Campaign Measurement & Attribution
• Support the tracking and reporting of campaign performance by compiling relevant KPIs and spend data.
• Assist in incrementality testing efforts and contribute to A/B test setup and execution for marketing initiatives.
• Help evaluate performance using MMM inputs, basic channel lift analysis, and cross-channel measurement frameworks.
• Performance Analytics & Optimization
• Track and report key performance metrics including Signups, CAC, CPFT, and payback periods.
• Conduct deep-dive analyses to identify performance drivers and optimization opportunities.
• Assist in maintaining regular campaign reporting across lines of business.
• Develop and refine audience segments for targeted paid campaigns, leveraging data insights to enhance performance
• Data Analysis & Reporting
• Write complex SQL queries to analyze large datasets (millions to billions of records).
• Build and maintain dashboards in Tableau (or similar BI tools) to support stakeholder reporting needs
• Collaborate with analytics engineering teams to improve data quality, pipelines, and reporting processes.
• Experimentation & Insights
• Assist in executing the test roadmap aligned with marketing goals.
• Apply basic statistical methods to evaluate experiments and measure performance impact.
• Support the translation of findings into clear insights and actionable recommendations.
• Support MMM modeling efforts within Marketing Science by contributing to data inputs and assisting in the interpretation of model outputs for marketing measurement
• Cross-Functional Collaboration
• Work closely with PMUA, GTM, Analytics, and Data Engineering teams to align on KPIs and measurement standards.
• Maintain documentation and support alignment across teams.
• Contribute to bi-weekly insights decks and leadership reporting.
• About You
• 2+ years of experience in marketing analytics, data analytics, or a related quantitative field.
• 2+ years of experience writing complex SQL queries and working with large datasets.
• Experience with marketing attribution, paid media analytics, and performance measurement.
• Familiarity with marketing tools such as Google Analytics, Braze,Singular, Mixpanel or similar platforms.
• Strong understanding of:
• Descriptive statistics
• Experimental design and A/B testing
• Key marketing KPIs (CAC, LTV, ROAS, retention)
• Familiarity with statistical methods and exposure to data science techniques (e.g., regression, experimentation, MMM) in a marketing analytics context.
• Experience with BI tools such as Tableau, Power BI, or similar.
• Strong communication skills with the ability to translate complex data into clear, actionable insights.
• Proven ability to collaborate across cross-functional and global teams.
• Bachelor's degree in Statistics, Computer Science, Engineering, or a related quantitative field.
• Good to Have
• Experience with cloud data warehouses such as Snowflake or Redshift.
• Exposure to Marketing Mix Modeling (MMM) or advanced attribution modeling.
• Experience with analytics engineering tools such as Databricks.
• Exposure to automation of marketing reporting pipelines.
• A Day in the Life
• Analyze campaign performance across paid social, search, display, and offline channels.
• Evaluate incrementality tests and provide recommendations on budget allocation.
• Build dashboards and automated reports to scale insights delivery.
• Partner with marketing leads to refine KPIs and measurement frameworks.
• Deliver insights to leadership through structured storytelling and data visualization.
• Contribute to sprint planning and collaborate with global stakeholders to drive high-impact analytics initiatives.
• About our Values
• We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
• Coura

Additional Information

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love. Join our team, and help us shape the future of anime!

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