Account Executive, Search

Responsibilities

• Campaign Management:
• Effectively manage designated paid search campaigns, ensuring ongoing and timely optimization and continuously looking for opportunities to improve performance.
• Assist with performance analysis, internal data maintenance, issue identification, and solution development.
• Contribute to client testing plans, including supporting the planning, execution, and evaluation of tests with methodical accuracy.
• Carry out regular campaign and budget management checks.
• Client & Partner Support:
• Collaborate with and support other team members in the implementation, optimization, and paid search activation for clients.
• Contribute to client meetings and participate in ongoing client engagement.
• Communicate effectively with your Manager, client team, and client contacts regarding deadlines and delivery of work.
• Work with partners and attend regular platform training to develop paid search skillset and industry knowledge.
• Operational Excellence:
• Identify gaps in achievement of goals, objectives, and/or processes, and work with the line manager to improve performance and drive efficiencies.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends.
• Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.

Requirements

• Paid Search Aptitude: Passion for digital marketing, particularly Paid Search. Demonstrating developing proficiency in core PPC technology platforms (e.g., Google Analytics, SA360, Skai). Current certifications (Google and Microsoft Ads) are a plus.
• Analytical & Technical: Affinity for numbers and an analytical thought process, with basic data analysis knowledge and keenness to identify trends and actionable insights.
• Foundational Knowledge: Solid understanding of media planning fundamentals (e.g., reach, frequency, channels, formats) relevant to Paid Search.
• Organisational & Proactive: Ability to manage time effectively, work as part of a group, proactive and self-motivated, always looking to expand knowledge and capabilities.
• Communication: Attention to detail a

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1816 - Account Executive, Search - MM&D About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About WPP 650 Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding. This is meaningful work with real-world impact - the kind you can point to with pride. Role Summary and Impact As a Paid Search Account Executive, you will develop excellent platform knowledge and support the management and optimization of paid search campaigns. You will perform keyword research, campaign building, daily monitoring, and data analysis to generate insightful commentary for performance reporting. Working closely with the Paid Search Account Manager, you will contribute to executing best-in-class Paid Search strategies, continuously seeking new opportunities through personal research and cross-team collaboration. This role offers breadth for growth from entry-level to those ready to take ownership of specific testing elements and contribute to client strategy. Reporting Structure: Reports to Paid Search Account Manager.

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