Senior Market Development Manager

Responsibilities

• Wholesaler Management Planning and Execution
• Build an Annual Business Plan that supports CBBD's National Priorities while setting volume, distribution and space growth goals along with agreement on wholesaler tactical funds and resource allocation
• Identify market specific business development opportunities to grow Constellation share
• Meet with wholesaler leadership at least monthly to review progress towards ABP goals, address gaps and create plans to close any gaps
• Develop tactics for Monthly Business Objectives that support and help to achieve ABP goals
• Conduct weekly meetings with Constellation Brand Manager to build reports, manage communication, build programming and generate ideas
• Communicate all Retail Marketing Initiatives for cross-merchandising
• Align with Field Marketing to help drive local marketing initiatives and uncover sponsorship opportunities
• Partner with National Sales Organization, Regional Key Accounts and On Premise to provide support and ensure wholesaler execution for all retail programs
• Develop relationships with key personnel at all levels and departments of the wholesaler
• Direct and implement training and development initiatives for Wholesalers under management.
• Supervise and monitor the allocation and use of all point-of-sale materials in accordance with budgeting and account/market objectives.
• Operations
• Monitor wholesaler inventories internally and externally, address any out-of-stock or at-risk inventory issues with wholesaler operations as well as CBBD Customer Logistics when necessary
• Develop new item forecasts for any product innovation
• Provide forecasting adjustments to Business Unit Ops Director
• Trimester Planning
• Develop Trimester plans in partnership with the area GM.
• Develop mutually agreed upon volume and distribution goals for Wholesalers under management.
• Determine programming, CTF, LMF (Local Marketing Funds) and Wholesaler Tactical expenditure levels.
• Pricing
• Conduct bi-annual pricing surveys in key independent off-premise retailers
• Communicate all pricing and promotional calendars to wholesaler, and share wholesaler pricing with National Sales, Regional Key Account team and On Premise partners
• Identify any competitive pricing activity and address with Business Unit Finance Manager
• Identify market pricing opportunities and make recommendations including objectives for any change proposed.
• Notify and gain commitment from Wholesalers once price changes have been approved.
• Ensure target PTR/PTC's are executed.
• Evaluate new product market-level pricing and determine go-forward approach.
• CTF/ LMF Budgets
• Develop CTF investment strategy at the Wholesaler Level by Sales Priority for the upcoming year.
• Control, plan and balance multiple budgets including but not limited to Constellation Tactical Fund, Local Marketing Fund, Permanent and Thematic POS.
• Monitor budget compliance and communicates regularly with Wholesalers.
• New Products
• In conjunction with Key Accounts, National Sales and Wholesalers execute new product roll out plans.
• Build bottoms up forecast levels working with National Sales and Wholesalers.
• Volume Driving Initiatives
• Identify Wholesaler performance gaps to plan and recommend corrective actions.
• Develop the tactics and resource plan for initiatives to ensure effective execution and communicate plan of action to all stakeholders.
• For volume initiatives that already been launched, develop corrective actions where gaps exist and/or identify opportunities for improvement.
• For volume initiative options under consideration, analyze, prioritize and make recommendations for GM consideration.
• Gain commitment from the Wholesaler network to support the plan for each new initiative and ensure their cooperation throughout the timeframe for execution.
• Supply Chain
• Ensure Wholesalers maintain adequate product inventory levels and demonstrate proper inventory rotation.
• Work with Wholesalers to prioritize supply chain issues related to code date/aging inventory problems and make recommendations to GM on most appropriate course of action.
• Complete other duties as assigned.

Requirements

• A Bachelor's degree or equivalent job experience in the CPG business.
• Minimum of 5 years of consumer product sales and sales management experience.
• Computer literacy with the ability to use software applications including Microsoft Word, Excel at adv

Benefits

Additional Information

Job Description Position Summary The primary function of a Sr. Market Development Manager is to align and partner with one or more wholesalers to meet and exceed company objectives in addition to achieving execution excellence as outlined by CBBD's Retail Vision and Gold Network Distributor Standards. This position is responsible for driving sales performance by managing sales, retail execution, operations and key relationships at Wholesaler(s) in an assigned geographic area. The incumbent partners with an area General Manager to set priorities and execute the business plan for a high priority sales territory.

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