Mid Market Sales Manager

Responsibilities

• New Business Development
• Develop monthly, quarterly, and annual sales plans to identify growth opportunities with prospective client groups.
• Deliver assigned sales targets through proactive outreach, lead generation, and new business acquisition.
• Partner with the Marketing team to leverage localized brand campaigns that enhance Nielsen's market presence and support your proactive prospecting.
• Collaborate with senior leadership during critical proposal and pitch phases to maximize conversion rates.
• Sales Strategies
• Manage and analyze the sales pipeline regularly using CRM tools to build realistic achievement strategies.
• Support the development and implementation of competitive pricing and marketing strategies for the mid-market segment.
• Drive execution strategies for the marketing and roll-out of new product introductions to the Japanese market.
• Client Engagement
• Develop trust-based relationships with day-to-day client contacts and collaborate with internal teams (Customer Experience, Product, Finance) to drive account retention and upselling.
• Maintain a solid understanding of Nielsen solutions to create and deliver clear, compelling client presentations and commercial proposals.
• Monitor client onboarding and gather structured feedback to coordinate product optimization and localization with regional/global teams.
• Leadership
• Drive financial results with a proactive, client-centric mindset while fostering cross-functional collaboration.
• Professionally represent the premium Nielsen brand to external stakeholders and within the local industry.
• KEY STAKEHOLDERS & INTERFACE
• Internal: Audience Measurement Commercial Teams (including MMS Asia colleagues), Customer Experience, Product, and Finance/Revenue Controller teams.
• External: Mid Market Sales clients, Mid-to-Senior level Executives at client organizations, industry bodies in Japan, and day-to-day contacts across client Insights, Data Partnerships, and Sales teams.
• Required Experience & Knowledge
• 2 to 5 years of B2B sales or business development experience (Hunter mindset preferred) within or targeting Digital Marketing, AdTech, Advertisers, Media Agencies, or SaaS industries or others.
• Language: Native-level Japanese (essential for local client negotiations) and Business-level English (essential for internal global communication).
• Competencies & Tools
• Strong interpersonal and presentation skills with a collaborative, team-oriented mindset.
• Well-organized with excellent prioritization skills and meticulous attention to detail.
• KEY PERFORMANCE INDICATORS / MEASURES
• Primary metric: Delivery of Revenue on Hand versus assigned Quarterly Sales Targets.
• Assessment of the strategic approach to building a healthy revenue pipeline and conversion plan.
• Client onboarding success, initial account health, and active solution usage rates.
• Active collaboration and knowledge sharing with peers across the Mid Market Sales Asia team

Benefits

Additional Information

DEPARTMENT SUMMARY Nielsen is the global leader in third-party media and digital advertising measurement. Operating as a trusted provider of media currencies and insight data, we power transactions across the entire media ecosystem-including Advertisers, Agencies, Broadcasters, Publishers, and Digital Platforms. Japan remains a critical growth market for our Audience Measurement business in Asia, with future introductions of global Cross-Media solutions planned. POSITION SUMMARY As a Mid Market Sales Manager (Hunter) within the Audience Measurement team, you will drive business development and revenue growth with media partners in Japan. Tailored for an ambitious individual contributor with 2 to 5 years of experience, this role focuses on expanding the sales pipeline, closing new business, and executing go-to-market plans within a collaborative, matrixed global structure.

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