Product Marketing Manager

Responsibilities

• Asset Creation & Scale
• Build core sales and GTM assets - pitch decks, one-pagers, objection-handling guides, discovery content, competitive battlecards and more.
• Build and maintain toolkit content for League's sales plays.
• Produce solution launch assets in support of solutions moving to market, ensuring each has the field-ready content it needs at each GTM stage.
• Use AI tools to scale asset production - drafting, adapting, and iterating faster while keeping quality and on-narrative consistency high.
• Maintain the field-facing asset library - run regular audits, retire stale content, flag claims that drift from current positioning.
• Translation & Adaptation
• Translate the portfolio and solution narrative into the right format and altitude for different audiences - seller-facing, prospect-facing, segment-specific.
• Adapt assets across solutions and segments, repurposing a strong core into the variants the field needs.
• Localize and tailor content for specific deals, campaigns, conferences, and partner contexts against defined intake criteria.
• Support packaging and solution commercialization.
• Operating Rhythm
• Run day-to-day PMM request intake and triage - score against criteria, set turnaround expectations, keep the queue moving.
• Partner with Solution Owners, Solution Engineering, and Sales Ops to gather the inputs needed to build accurate, useful assets.
• Represent PMM's content work in various touchpoints, ensuring solutions have the assets they need at each stage.
• Security-Related Responsibilities
• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

Requirements

• 3+ years of product marketing experience, ideally B2B healthcare technology or B2B SaaS with a complex sales motion
• Strong track record building sales and GTM assets that get used in the field - decks, one-pagers, battlecards, plays
• Demonstrated fluency leveraging AI to scale and improve marketing work - uses AI tools to produce more, faster, without sacrificing quality or consistency
• Strong, fast writing - can take positioning and turn it into clear, concrete, on-narrative content across formats
• Highly organized; manages multiple concurrent asset requests against deadlines in a fast-moving environment
• Exposure to packaging, pricing narrative, or multi-solution environments a plus
• Interest in AI/platform technology and the ability to learn a technical solution set quickly
• Previous sales or account management experience a plus
• Bachelor's degree (preferred, not required)
• Compensation range for USA applicants only
• $110,000 - $135,000 USD
• Our employees come from different backgrounds, and we celebrate those differences. We are looking for the

Benefits

Additional Information

About League Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League's platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare's most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart. Position Summary: As Product Marketing Manager, GTM, you make League's go-to-market motion faster and stronger by turning positioning into the assets and content that bring solutions to market. League is re-founding its narrative; you take the portfolio level positioning and messaging scale it - building sales assets, adapting the story across solutions, segments, and formats, and keeping the field library sharp and current. You're a fast, high-quality builder who uses AI fluently to multiply your output, and you measure success by how much good GTM content gets into sellers' hands and how well it aligns to the larger story. This is a build-and-scale role for someone early in their PMM career who wants to grow into solution ownership.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at leagueinc? Share your experience