Junior Growth Associate

About the role

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line. With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product-market fit fast and scale mass-market games into lasting experiences players enjoy for years. This is our flywheel: Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles. What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world's best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor. Since the start, we've raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who've built and backed the games and platforms we admire, now supporting our drive to create the next ones. At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment. Mission As a Junior Growth Specialist, you'll play a key role in driving the performance of our live mobile game portfolio. You will work at the intersection of social trends, creative strategy, and AI-powered execution - turning what's working on TikTok and social platforms today into growth momentum for our games tomorrow. Your main responsibilities will include: Hunt and translate trends - monitor TikTok, ad libraries, and social platforms daily to surface high-potential hooks and turn them into actionable creative strategies for assigned games Own your games - manage growth execution on your assigned live titles, track performance, identify opportunities, and iterate fast based on results Build smarter with AI - use AI tools every day to analyze data, automate workflows, and find new ways to move faster and think bigger Execute with precision - collaborate with the UA and Product teams to launch and optimize test campaigns that drive measurable uplift Push the bar - bring fresh energy, creative thinking, and a relentless desire to find what works - then do more of it This is a great opportunity to own real games from day one, build your growth toolkit in an AI-first environment, and fast-track your career at one of Europe's most ambitious mobile gaming companies. We are looking for someone with a first experience in growth, creative content, or social media, and the humility, curiosity, ambition, and drive to make an impact fast. You're a great fit if you have: A sharp eye for trends - you live on TikTok, you know what's going viral and why, and you can connect dots from social culture to a game's audience An AI-native mindset - you already use AI tools to get things done faster, build processes, and experiment with new approaches without being asked Energy and ownership - you don't wait to be told what to do; you identify the next thing and go after it A creative, outside-the-box approach - you think differently about problems and get excited by testing new ideas Strong communication skills - you can work across teams, explain your thinking clearly, and align people around a direction Bonus points if you have: Previous experience in ad creatives, performance marketing, or social content production Basic exposure to mobile UA, growth hacking, or community building Knowledge of tools like Meta Ad Library, UA8, or similar trend/analytics platforms Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist. Our Culture At Homa, we prioritize talent, energy, and determination over traditional credentials. We're building a global community of brilliant, driven people who think boldly, act with pragmatism, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values: Humility: We recognise that we are always learning, we can always improve and grow - we stay grounded in a clear view of ourselves. Curiosity: We continuously seek the "why" behind the "what" - we explore with purpose and practicality. Focus: Our curiosity takes us deeper, not wider - we obsess over the details and let pragmatism guide our attention. Ambition: We strive for the best - we don't

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