Coordinator, PR & Influencer Marketing

About the role

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide. Why Authentic You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

Responsibilities

• Reporting into the VP Consumer PR, the Coordinator PR and Influencer Marketing will support the execution and day-to-day operations of PR, influencer, and talent activity across the Lifestyle Fashion portfolio within the EMEAI region.
• What You'll Be Working On
• Support the day-to-day execution of PR and influencer marketing activity across the Lifestyle Fashion portfolio in EMEAI.
• Coordinate product seeding and gifting initiatives across influencers, talent, media, stylists, and key partners.
• Manage gifting logistics including product tracking, shipping coordination, inventory management, approvals, and reporting.
• Support ongoing always-on influencer engagement and relationship management across regional markets.
• Assist with influencer and talent campaign coordination including timelines, deliverables, content tracking, usage rights, approvals, and reporting.
• Work closely with Legal and external partners to support contract creation, editing, approvals, and processing for influencer, talent, and agency agreements.
• Coordinate with PR agencies, influencer agencies, licensees, and internal stakeholders to ensure smooth communication and campaign execution.
• Support media and influencer events, launches, press appointments, market activations, and brand experiences as required.
• Assist with preparing campaign recaps, coverage reports, influencer performance tracking, and presentation materials.
• Maintain and update influencer, media, and agency contact databases across markets.
• Monitor cultural trends, influencer activity, and competitor campaigns to support team insights and planning.
• Provide administrative and operational support across the PR and influencer function including invoices, budget tracking, PO support, meeting coordination, and status updates.
• Support sample management, showroom coordination, and product organisation where required.
• Work collaboratively across PR, Social, Creative, Brand Marketing, Licensing, and Commercial teams to support integrated campaign delivery.

Requirements

• 1-3+ years' experience in PR, influencer marketing, fashion marketing, communications, or talent relations.
• Strong interest in fashion, lifestyle, social media, influencer culture, and brand storytelling.
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
• Comfortable working in a fast-paced environment with a proactive and flexible approach.
• Strong communication and relationship

Benefits

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