Senior Ads Measurement Lead

Responsibilities

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit's sales, product, and product marketing teams
• Leverage measurement results to drive business growth for our clients across priority lower funnel ads products - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
• Co-develop Reddit best practices with Product, PMM, GTM and sales teams. Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
• Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers' internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
• Use measurement adoption to support and scale the adoption of Reddit's priority ads products, increasing advertiser engagement and revenue.
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Requirements

• 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner - with at least 1 of those years working in digital advertising.
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
• Knowledge of North America Measurement solutions and norms.
• A knowledge of experimentation and familiarity with the underlying statistical methods
• A strong background in the execution, analysis, and presentation of quantitative advertising research.
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
• Experience working with product management, go to market, and product marketing teams to bring new services and capabilities to life at a technology company
• Experience working at scale, managing multiple projects and clients simultaneously
• Preferred experience working with mid-market clients and sales teams
• Preferred experience working with online or direct-response oriented advertisers
• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
• Exceptional written and oral communication skills - you're articulate and engaging

Benefits

Additional Information

Reddit is a community of communities. It's built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit www.redditinc.com . This role is based out of one of our hub offices: New York, San Francisco, Chicago or Los Angeles. Reddit is looking for a Measurement Lead to help our advertisers succeed with our priority lower funnel products. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization - driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform.

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