Head of Business Marketing, Americas

Responsibilities

• Our North American practices work with healthy, under-performing, and distressed companies across a variety of urgent, high impact situations - 'when it really matters'.
• Success in this role requires the ability to develop and deliver a comprehensive marketing strategy that delivers long-term brand awareness, alongside nearer term commercial returns.
• The role oversees a team of 12+ experienced marketers and a significant marketing budget.
• As part of our collaborative team, you will have the opportunity to achieve exceptional results in our high-energy, fast-paced environment, with continuous opportunities to pursue your professional development, career interests and growth aspirations.
• Reporting to the global CMO, you will:
• Lead a team of Marketing and Communications professionals across the NA region.
• Work with the NA leadership, Corporate Marketing, and NA industry and service lines (ISLs) to develop and implement business plans, budget proposals and campaign plans (gaining their buy-in) that are aligned with the Global Brand thematics and NA market positioning needs.
• Position the firm clearly against competitors through differentiated messaging, thought leadership and campaigns.
• Work closely with the NA Commercial Program Transformation Leader to ensure the BD&M strategy is aligned with NA and relevant ISL commercial objectives and understood and implemented across the Region.
• Set the media relations agenda and priorities for ISL-driven campaigns across North America.
• Influence senior partners and practice leaders, challenge thinking, and drive prioritization and focus.
• With the NA Commercial Program Transformation Leader, implement seamless BD&M commercial processes across NA Business Marketing, the Business Intelligence Centre and the commercial teams embedded in the practices.
• Assume overall responsibility for all aspects of marketing and communications planning, execution and budgeting with clear and specific objectives (brand building, channel development and activation, differentiation, relationship building, lead generation).
• Partner closely with the Head of BD&M, EMEA to align on strategy and best practice to ensure a globally consistent offering to our ISL's and Practices.
• Install a rigorous assessment of Return on Investment (ROI) approach to all significant marketing investments in North America.
• Partner with our Business Intelligence Centre to leverage modern research technology to track trends and developments across all industries and priority clients to identify potential marketing, account and sales opportunities.
• Govern and promote collaborative strategic planning, review and cross-selling across the matrix.
• Oversee the development of integrated and targeted campaigns that will lead directly to revenue generating opportunities, including all aspects of content development, marketing and communications, outreach targeting and follow-up and event management.
• With the NA Commercial Program Transformation Leader act as the overall CRM champion in NA to drive effective participation in strategic relationship and account management.
• Promote our core values in all business development and marketing activities.
• This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.
• What you'll need.
• Minimum fifteen (15) years of business experience or equivalent with, ideally, a minimum of ten (10) years of related experience in a market-leading professional services/consulting environment.
• Bachelor's degree with Master's degree and/or certification in related specialty area(s) preferred
• Ability to operate at strategic and operational level;

Benefits

Additional Information

Head of Business Marketing, Americas At AlixPartners, we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies, their people, and the communities they serve. By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone. AlixPartners has embraced a hybrid work model to provide flexibility and support our employees' work-life integration. Our hybrid model combines a mix of in-person at an AlixPartners office and remote working.

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