Group Head - Digital

Responsibilities

• Media Planning & Strategy
• Develop integrated digital media plans with a strong focus on biddable platforms and non biddable platforms.
• Build full-funnel media approaches aligned to campaign objectives. Define audience strategy, budget allocation, and platform mix.
• Create structured media plans supported by data, insights, and past performance
• Campaign Reporting & Analysis & Execution
• Own campaign reporting, daily, weekly, monthly, and end-of-campaign.
• Derive actionable mid and end campaign insights and recommend optimizations for future campaigns.
• Strong understanding of campaign setup, optimization levers, and platform capabilities. Ability to guide execution teams on best practices and troubleshooting
• Stakeholder & Project Management
• Coordinate with internal teams for seamless campaign execution. Manage client communication and expectations effectively.
• Work closely with platform partners (Meta, Google) for best practices and solutions. Ensure timelines and deliverables are met across campaigns.
• Billing & Operations
• Manage campaign billing, invoicing, and budget tracking , Ensure accuracy in financial reconciliation and documentation, Liaise with finance teams for smooth closures
• Data & Tools
• Advanced proficiency in Excel (media planning sheets, budget trackers, reporting dashboards), Comfortable working with large datasets and deriving insights
• Experience with reporting tools and dashboards is a plus
• Skills & Requirement
• 5-6 years of experience in digital media planning.
• Experience across both biddable and non-biddable channels.
• Strong expertise in Meta Ads, Google Ads, DV 360, Google Analytics.
• Solid understanding of the digital ecosystem (programmatic, search, display is a plus).
• Excellent stakeholder management and communication skills.
• Strong analytical mindset with attention to detail.
• Ability to manage multiple campaigns and priorities simultaneously.
• Proactive, solution-oriented approach.
• Why Join Us
• Opportunity to work on high-impact digital campaigns
• Collaborative and fast-paced team environment
• Exposure to leading platforms and evolving media strategies
• Success Metrics / KPIs
• Media Planning Effectiveness: Deliver high-quality, insight-led media plans aligned to campaign objectives with timely delivery and minimal revisions. Demonstrate strong full-funnel thinking and clear rationale for platform, audience, and budget allocation.
• Campaign Performance Impact: Drive achievement of key campaign KPIs (Reach, CTR, CPV, CPA, ROAS) through effective planning and optimization inputs. Improve efficiency benchmarks over time.
• Reporting & Insights: Ensure timely delivery of weekly/monthly reports, QBRs, and end-of-campaign decks. Provide actionable insights beyond data, enabling better decision-making.
• Stakeholder Management: Maintain strong relationships with internal teams and clients. Ensure seamless coordination, clear communication, and proactive resolution of issues/escalatio

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact We are looking for a Media Planner with strong experience in digital biddable/ non biddable. The role requires a balance of strategic planning, hands-on execution understanding, and strong stakeholder coordination across internal teams, clients, and external partners.

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