Principal Growth Marketer

Responsibilities

• Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
• Cross-Functional Collaboration: Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.

Requirements

• 7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
• Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
• Proven experience operating in a cross-functional, pod-like team structure , successfully collaborating with various marketing, executive, sales and product stakeholders.
• Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
• Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik , along with Excel, to interpret complex marketing, sales, and customer data.
• Demonstrated success in designing and executing A/B and multivariate tests , driving measurable improvements within a sales cycle.
• Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
• Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.
• Stay up to date on everything Blackbaud, follow us on Linkedin , Twitter , Instagram , Facebook and YouTube
• Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
• The starting base pay is $101,900.00 to $132,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
• Benefits Include:
• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program

Benefits

Additional Information

Principal Growth Marketer Blackbaud is looking for a strategic and results-oriented Principal Growth Blackbaud Agents For Good. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You'll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue wile also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.

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