Digital Marketing Specialist

Responsibilities

• Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis.
• Strategically determine production schedule, create & plan multiple campaign.
• Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline.
• Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign.
• Review email campaign results as provided by Tableau & Adobe
• Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore). Monitor to confirm 100% completion.

Requirements

• BA in marketing, communications, or related field; or equivalent experience required
• 2 plus years professional experience, within digital or email marketing, or eCommerce
• Demonstrated experience working in a cross-functional, teamwork-based environment is critical
• #LI-ST4
• If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Benefits

Additional Information

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. Your Opportunity, Your Team Under the direction of the Manager of Email Operations, this role is accountable for QVC's behavior-triggered, event based and transactional programs across multiple platforms; including email, SMS Text, App Push, Facebook Messenger and onsite relevant content programs to meet customer lifecycle objectives and business goals. Additionally, this role is accountable for customer list health including email acquisition strategies. Where You'll Work This role is hybrid and will require you to be onsite in QVC Studio Park in West Chester, PA several days per month. Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance is not available for this role.

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