Growth Lead

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . VML Luxembourg VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world's largest digital media agency, and manage WPP's European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform. We are seeking a dynamic and experienced Growth Lead for the UK reporting to the Head of Commerce Capability Growth, EMEA. This role is hyper targeted on driving growth on Marketplaces & wider commerce both with exisiting and net new clients. This dynamic lead will be at the forefront of driving sales revenue for VML, building broader client engagements, and will advance the adoption of connected commerce capabilities in the UK. Given the matrix style of Commerce, this role will operate and act as a bridge between client,commercial & creative when developing our Marketplace & wider commerce capability. This role will be pivotal in shaping and delivering the vision for connected brands through VML, with a focus on capability building, collaboration, and market enablement to achieve transformative growth.

Responsibilities

• Strategic Growth Planning and Execution - Existing clients- Enhance and unlock
• Own the strategy and execution for organic growth opportunities across the UK, driving 10% year-on-year (YoY) growth with our top 12 clients through enhanced capabilities and market enablement.
• Lead the deployment of our marketplace offer in the UK
• Support the acceleration of EMEA, and build into the community of practice.
• Achieve an additional 10% YoY growth across EMEA by supporting clients on pitches and expanding capabilities.
• Strategic Growth Planning and Execution - Net New - Land & expand
• Develop & own the strategy and execution for net new growth opportunities across the UK - co-ordinate with the EMEA growth lead to maximise potential.
• Identify, who, how, when and where to target new client opportunities
• Drive, push and unlock our outreach to secure new leads and manage through to conversion.
• Secure +20% revenue growth for the EMEA marketplace engine in the market through net new opportunities.
• Maximise the marketplace engine
• Streamline the marketplace offering , supporting the Head of commerce to identify new capability opportunities and in refining the sellable service wheel to deploy and scale across markets.
• Generate $2m in additional marketplace revenue in 2025 across content, retail media, retail readiness, consulting, and dashboarding.
• Support on pitches and growth - both inside and outside WPP / VML.
• Community of Practice Development:
• Support in the roll out and material for best-in-class, consistent practice across EMEA by the end of 2025.
• Support in building a thriving community of practice across the region, hosting monthly and quarterly forums for collaboration and knowledge sharing.
• Client and Market Leadership:
• Act as a growth leader for Commerce in the UK, working cross-functionally across BUs to driving strategic engagements with organic clients while leading expansion into new client opportunities.
• Focus on creating connected commerce solutions that align with client needs, competitive trends, and emerging market opportunities.
• Provide thought le

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