Senior Executive, Paid Social

Requirements

• As part of a busy Paid Social team the role is varied with several areas of focus. Senior Account Executives are expected to be proficient in at least some of these areas but will be given all the necessary training to help develop their skills further. Responsibilities include:
• Campaign Management
• Assisting on the development of detailed paid social media plans that align with client's objectives and KPIs.
• End-to-end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of Paid Social strategy & best practices across a variety of channels, objectives, formats, audience types etc.
• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. Working with the local team and Global Hub team as necessary to ensure standards remain high.
• Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• Writing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.
• Operational Excellence
• Able to effectively manage your time whilst working on multiple projects simultaneously. Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Help those more junior in the team with their tasks, providing guidance where needed.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with line-manager and more junior team members to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.
• 2-4 years of experience in Digital/Social Marketing or related industry
• Able to display a good foundation in setting up and optimising paid social campaigns across one of more of the key social platforms (Meta, Instagram, X, TikTok etc).
• To have certificates from these platforms, especially Meta Blueprint Planner and Buyer certifications, TikTok Media Buying, X Flight School Badges
• Any working experience in Digital Marketing or relevant internship programs
• Proficient with Microsoft Excel and PowerPoint
• Strong desire to learn and grow
• Effective communication skills and ability to adjust to a fast-changing environment
• Team player - able to receive and provide feedback professionally, thrive in a team environment and able to work collaboratively
• Passionate about digital media and technology and eager to keep learning
• About You
• We are looking for a candidate who can display the following attributes:
• Strong analytical, creative thinking, problem solving

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Media Management and Delivery Team: Media Management and Delivery Team (MMD) is a community of more than 300 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media. MMD is designed to accelerate WPP Media clients' businesses by leveraging the power and capabilities of WWP Media and its brands, through partnerships with the world's leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks. Role Summary and Impact We are looking for a paid social specialist to continue their career as Senior Executive, Paid Social . The ideal candidate is someone with a good working knowledge of paid advertising across one or more of the key social channels (Meta, Instagram, X, TikTok etc). This person should have some experience with activation and reporting but should still be keen to further their expertise across both. The successful candidate will become part of a fast-paced team that puts training + development at its core.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at wppmedia? Share your experience