CRM Ops Technical Specialist

Benefits

Additional Information

Customer-focused marketers who are energized by experimentation, continuous improvement, and data-driven decision making thrive at Zip. Our CRM Operations team works collaboratively across Marketing, Product, Data, and CRM to deliver personalized customer experiences at scale while continuously optimizing engagement, lifecycle performance, and operational efficiency. Hands-on experience executing and optimizing CRM campaigns using marketing automation platforms such as Braze, Salesforce Marketing Cloud, Marketo, Pardot, or similar tools, paired with strong analytical skills and a passion for customer engagement strategy. Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office. Start your adventure with Zip As a CRM Technical Ops Specialist, you'll play a critical role in helping Zip deliver timely, personalized, and high-performing customer communications across email, push, SMS, and other lifecycle marketing channels. Sitting within the CRM Operations team in Marketing, this role combines technical campaign execution, operational rigor, customer insights, and experimentation to help improve engagement and lifecycle performance at scale. You'll partner closely with stakeholders across Marketing, Product, Data, and CRM to execute campaigns, optimize targeting and segmentation strategies, improve operational workflows, and continuously refine how we communicate with customers. This role is ideal for someone who enjoys balancing technical execution with analytical thinking and is excited about the future of AI-enabled marketing operations and personalization. Interesting problems you'll get to solve Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals Execute Own end-to-end campaign operations including audience segmentation, setup, QA, deployment, monitoring, and reporting SupportDevelop data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate campaign goals into scalable execution plans Optimize campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis Leverage AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance Analyze campaign results and operational metrics to identify opportunities for continuous improvement across the CRM program Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip's lifecycle marketing capabilities over time What you'll bring to the team 1-2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies Ability to collaborate effectively across technical and non-technical stakeholder groups to drive campaign execution and operational success Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred What you'll get in return Zip is a place where you'll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you'll feel empowered and trusted to make big things happen quickly. We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it's important to us that you make the most of the opportunities you'll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back. We think these are just some of

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