Social Media Specialist

About the role

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs. We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space. We operate 3 business segments: Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore. We are looking for a creative and enthusiastic Social Media Specialist to join our team in Singapore. The ideal candidate is passionate about social media, enjoys creating engaging content, and stays updated on the latest digital trends. This role is suitable for someone who is proactive, eager to learn, and excited to contribute in a fast-paced and technology-driven environment while helping to grow our brand's online presence. Mission To support Sleek's online presence by creating engaging, relevant, and consistent content for entrepreneurs across Singapore, Hong Kong, and the UK. The Social Media Specialist will help plan, produce, and manage multi-platform content that strengthens Sleek's brand, builds community engagement, and contributes to overall growth. Outcomes 1. Content Strategy & Execution Manage social media strategy and execution across Facebook, Instagram, LinkedIn, and YouTube. Develop and manage monthly content calendars tied to product launches, campaigns, events, and seasonal moments across all markets. Ensure Sleek shows up consistently across platforms- right tone, right format, right timing. Produce high-quality posts, reels, stories, and infographics, working with designers or creating visuals yourself using tools like Canva or CapCut. Build and execute brand IP campaigns that establish a distinctive and recognisable Sleek identity on social media. 2. Social Media Management & Community Manage day-to-day activity across all platforms - publishing, monitoring, and timely engagement with the community. Respond to comments and DMs in a way that reflects Sleek's voice and builds genuine audience relationships. Identify trending topics, formats, and audio early and find the right Sleek angle to act on them. Maintain high platform standards: consistency, quality, and best-practice execution across every channel. Drive pipeline and revenue through social, not just awareness, by translating content into measurable business impact. 3. Research & Trend Intelligence Stay ahead of what is working organically, not just in Sleek's category but across adjacent spaces and emerging platforms. Run ongoing social listening: track competitor content, audience conversations, and platform-level trends. Identify shifts in algorithm behaviour, format preferences, and internet culture that create content opportunities for Sleek. Bring a point of view on the landscape to internal conversations, not just observations but implications and actions. 4. Analytics & Performance Reporting Build and own Sleek's social performance reporting, not just pulling numbers but defining which metrics matter for organic growth. Develop a clear, evidence-backed perspective on what is driving or hurting reach and engagement. Track platform behaviour across LinkedIn, Instagram, YouTube, and emerging channels - algorithm shifts, format changes, and what is gaining traction and why. Use performance data to inform content decisions, not just document them. Report regularly to the team with insights that influence strategy, not just vanity metrics. 5. Brand Building & Campaigns Support brand differentiation through high-quality, insight-led campaigns that make Sleek stand out. Help Build the long-term strategy to make Sleek the most loved brand for entrepreneurs on social media. Support product launches, partnerships, and community events with social-first content -

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