Research Fellow
External
Brocku · St. Catharines, Main CampusPrepare for this interview
EliteAI-generated questions, company research, and talking points tailored to this role
About the role
Brock University's Goodman School of Business invites applications for a research fellowship at the intersection of consumer value creation, business renewal, and digital twin technology . This fellowship is part of a SSHRC-funded program investigating how real-time digital representations of consumers, markets, and organizations are transforming how firms create, deliver, and capture value. The successful candidate will work directly with Dr. Waqar Nadeem (Principal Supervisor) and a multidisciplinary research team to develop and empirically test frameworks for how Digital Twins drive sustainable business renewal and generate new forms of consumer and firm-level value. Research Context Digital Twin technology , the creation and continuous updating of virtual representations that mirror real-world entities in real time, is rapidly moving from industrial engineering into the domain of marketing, consumer behavior, and strategic management. When applied to consumers, organizations, and market ecosystems, Digital Twins create unprecedented opportunities for personalized value delivery, adaptive business models, and anticipatory strategy.
Responsibilities
- Lead the design, ethics approval, and execution of empirical studies on digital twin adoption, value creation, and business renewal
- Contribute to all stages of manuscript development through to submission in peer-reviewed journals
- Conduct systematic literature reviews across the program's core conceptual domains
- Apply advanced analytical methods (e.g., structural equation modelling, experiments, qualitative comparative analysis, longitudinal panel methods) suited to each research question
- Disseminate findings at national and international academic conferences
- Collaborate with the Principal Supervisor and research assistants across project workstreams
- Obtain Canadian work authorization prior to commencement
- Qualifications Required:
- Master's or PhD (completed or near completion) in Marketing, Computer Science, Strategic Management, Information Systems, or a closely related discipline
- Demonstrated ability to write to peer-reviewed scientific standards (some evidence required with application)
- Proficiency in quantitative methods (survey design, SEM, panel data, experiments) and/or qualitative approaches (interviews, case studies, comparative analysis)
- Strong systematic literature review skills and any publication record or active working papers in digital twins, value co-creation, or business renewal
- Hands-on experience with Digital Twin platforms and tools (e.g., NVIDIA Omniverse, OpenUSD, Gaussian Splatting, IOT)
- Knowledge of ethical and governance frameworks surrounding AI-generated consumer profiles and data-driven business renewal
Benefits
Additional Information
Brock University is located on the traditional territory of the Haudenosaunee and Anishinaabe peoples, many of whom continue to live and work here today. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish with One Spoon Wampum Agreement. We are one of Canada's outstanding comprehensive universities, where excellence and innovation thrive ! Brock has been recognized as a Top Employer in Hamilton-Niagara for seven consecutive years. We have been ranked #3 as Canada's Best Employers and top 10 as one of Canada's Best Employers for Diversity. For 2025, Brock has been proudly recognized as one of Canada's Top Employers for Company Culture, ranked seventh by Forbes in partnership with Statista. At Brock, you will find a welcoming, inclusive community and an exciting range of meaningful career opportunities. Ignite new possibilities for your career. Break through at Brock. Post End Date: June 15, 2026 at 11:59 PM This job advertisement is to fill an existing vacancy in the Temporary Research Positions (Employee Group) Research Fellow Temporary research position (June 2026. - July 2027.) dates are negotiable. The research fellow will assist Dr. Waqar Nadeem with multiple on-going research projects to collect and analyze data as well as to present and publish findings. These projects are related to digital twins, value creation, and business model renewal . Projects are funded by Social Sciences and Humanities Research Council (SSHRC).
Your Match
How well this role fits your profile.
Company Intel
What employees say
Worked at brocku? Share your experience