Media Strategist, Buyer

Benefits

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What to know Helping to build and implement paid media campaigns that drive positive change in the world. As a Media Manager, you'll be charged with leading the development and implementation of paid digital media strategies as well as managing the execution of paid media campaigns across clients ranging from charities, advocacy groups to major brands (and everything in between). You need to have a working knowledge of the main digital media platforms, and a passion for new placements and formats. You need to be analytical with exceptional attention to detail; switching seamlessly from pulling results for a client presentation, and rolling up your sleeves to launch new creative is no big deal for you. Google Ads, Facebook Business Manager, DSPs, audience targeting, self and managed service, data and measurement are a few examples of words you use on a regular basis. You will use your paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team. The company Blue State is the purpose-driven creative and tech agency for brands and causes looking to inspire people to take action and drive create real change. With clients including the UNHCR, Google, Amnesty International, UNICEF, Medicines Sans Frontiers (MSF) and Oxfam, Blue State cultivates and mobilises communities, raises money and influences policy, builds platforms, and transforms how organisations engage their most important people. Led by some of the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency and has 150+ employees in the US and London. The team As part of the Media team, you'll work closely with a cross-disciplinary group of Blue State employees on various projects. London is a small and close-knit team, where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You'll have the opportunity to work with some of the most inspiring charities, ambitious brands and passionate advocacy and social change campaigns. A day in the life Ensure successful accomplishment of client objectives through exemplary management and optimisation of media campaigns across multiple platforms (search, social, display, programmatic, video, mobile, etc.). Working collaboratively with other internal or external teams (ie. Design, Analytics, Accounts, Communications, etc.) to produce campaigns, creative ideas, and develop innovation opportunities. Build & QA complex campaigns in line with our testing roadmap and content matrices. Participate in (and sometimes lead) client-facing interactions related to media, from video calls to in-person meetings and presentations. Advise clients on opportunities and tactical approaches in paid media that meet their organisational objectives. Drive innovation through keeping abreast of digital industry and target trends, stewarding and building relationships with media partners, and making test and learn recommendations for company and client specific use

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