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Bilingual Content and SEO AEO Manager / Gestionnaire, marketing de contenu et SEO

External
autotradercanada logoAutotradercanada · Montreal, Canada
Full-timeOn-site1mo ago30+ days old, may be filled
Content MarketingGoogle AnalyticsHTMLLLMsSEO
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Responsibilities

  • Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys
  • Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards
  • Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance
  • Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns
  • Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms
  • Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets
  • Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content
  • Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets

Requirements

  • Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset
  • Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience
  • Strong knowledge of current SEO/AEO best practices and content optimization methodologies
  • Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms
  • Familiarity with HTML and modern content management systems
  • Excellent written and verbal communication skills
  • Strong analytical mindset with attention to detail
  • High motivation to learn and adapt in a fast-paced digital environment
  • Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus
  • Language Skills
  • Professional proficiency in English (written and spoken)
  • Professional proficiency in French (written and spoken)
  • Reporting Line
  • Reports to the Team Lead, Content, based at the global headquarters in Munich

Benefits

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.Gym discountsEmployee and Family Assistance programVirtual wellness eventsConferences & training budgetRegular internal training programsFinancial planning with 3% matching PensionCompetitive salaryAnnual bonus structureThe expected compensation for this position is: [80K-85K Base]For a career where you can drive our business and shape your future, apply now.----------------------------------------------------------------------------------------------------------------------Nous sommes Trader , un chef de file canadien des solutions numériques dans le secteur automobile. Nos marques phares - AutoTrader.ca, AutoSync, Dealertrack Canada et CMS - aident les Canadiennes et les Canadiens à acheter, vendre et financer un véhicule en toute confiance.AutoTrader.ca est la plus grande place de marché automobile au Canada, avec plus de 25 millions de visites par mois .En tant que membre du groupe AutoScout24 , le plus important marché automobile en ligne en Europe, nous contribuons à façonner l'avenir du commerce automobile au Canada et ailleurs dans le monde.Joignez-vous à nous pour réunir le meilleur de l'Europe et de l'Amérique du Nord et participer à l'évolution du commerce automobile.Votre rôleÀ titre de Gestionnaire, marketing dePerformance bonus

Additional Information

We are Trader, a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync , Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence. AutoTrader.ca is Canada's largest automotive marketplace, with over 25 million monthly visits . As part of AutoScout24 group , Europe's largest online car marketplace, we'r e shaping the future of automotive retail in Canada and beyond. Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail. As a Content Marketing and SEO Manager , you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions. This is a full-time, permanent role operating in a hybrid working model.

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