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Chief Marketing Officer

External
LB Capital logoLb Capital · 721 Arbor Way, Blue Bell, PA 19422
Full-timeOn-site1mo ago
A/B TestingCRMGoogle AdsGoogle AnalyticsLeadershipMarketing Automation
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Responsibilities

  • Growth Strategy
  • Develop and execute a growth strategy focused on lead generation, brand, and retention
  • Align with sales, operations, and customer service on revenue and capacity goals
  • Analyze market trends, customer behavior, and competition
  • Lead Generation & Campaigns
  • Manage campaigns across digital (SEO, PPC, social) and traditional (mail, radio, TV) channels
  • Track and optimize CPL, CPA, and ROAS
  • Build strategies for both emergency and planned service demand
  • Marketing & Brand
  • Lead brand messaging and multichannel campaigns
  • Oversee SEO, content, email, and social media strategy
  • Manage a team of 6 in the content creation department
  • Oversee creative production and advertising (Google Ads, Meta, print)
  • Local Marketing & Reputation
  • Customize campaigns by region, seasonality, and demographics
  • Manage Google Business Profiles, local SEO, and market launches
  • Oversee online reputation (Google, Yelp, BBB, Facebook) and customer reviews
  • Data & Performance
  • Use analytics, CRM, and automation tools to track KPIs and optimize performance
  • Run A/B testing and improve conversion rates
  • Leadership
  • Lead and develop marketing teams with proven team management experience
  • Foster accountability, innovation, and performance-driven culture

Requirements

  • 10+ years in marketing/growth leadership
  • Strong experience in digital marketing, SEO, paid ads, and multichannel campaigns
  • Proven track record of driving revenue and scaling growth
  • Experience managing teams, including content/creative teams
  • Familiarity with Google Analytics, CRM tools, WordPress, and marketing automation

Benefits

401(k)401(k) matchingDental insuranceHealth insurancePaid time offVision insuranceWork Location: In person

Additional Information

We are seeking a driven and visionary Chief Growth & Marketing Officer (CGMO) to lead marketing strategy, brand development, and revenue growth. This executive will align marketing with sales and operations to drive lead generation, customer retention, and market expansion-especially within home services (roofing, windows, HVAC, plumbing, solar, etc.).

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