Manager, Stills, Technical Consumer Data Research

About the role

Job Description Summary: The Manager of Technical Consumer Data Research (TCDR) reports to the Senior Director, TCDR, LATAM and leads consumer research for Latin America Operating Unit ( LATAM OU) and Stills Beverage Categories , delivering front ‑ end , consumer ‑ centric insights to drive a prioritized innovation pipeline across , Product, Packaging and Equipment for right ‑ first ‑ time , high ‑ impact outcomes. Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes. This role serves as a critical business partner shaping strategic, end-to-end consumer centric innovation learning plans and comprehensive research for the OU and stills beverage categor ies whilst collaborating closely with Marketing, Human Insights, Global Development & Innovation teams, within the innovation centers to deliver present-forward and future-back research strategies, that drive exceptional consumer experiences in alignment with consumer trends and our business strategies whilst delivering business growth. Function and Category Related Activities / Key Responsibilities TCDR lead for the LATAM OU and S tills B everage C ategories , managing end-to-end delivery of research projects and initiatives. Ensure effective stakeholder engagement, alignment, and adherence to established governance, while supporting the adoption of best practices across markets and categories. Act as a strategic partner to the business by contributing to the innovation pipeline for the OU and Stills Beverage Categories . Collaborate with cross-functional teams (SRA, HI, Marketing, GDI, ITS, Strategy) to incorporate a consumer-first mindset and support insight-led decision-making. Lead key innovation research initiatives, partnering with stakeholders to deliver high-quality, consumer-centric research. Ensure strong execution of TCDR projects with a "right-first time" approach and contribute to driving measurable business outcomes. Translate business questions into actionable sensory and consumer research plans. Develop and execute end-to-end research learning plans using appropriate methodologies and digital tools to generate insights that inform business decisions. Apply functional expertise across TCDR disciplines, including sensory science, consumer research, and data analysis, leveraging advanced methodologies (e.g., AI/ML, statistical modeling) where appropriate to enhance research impact. Design and execute robust research studies using sound statistical and analytical approaches. Analyze and synthesize data into clear insights and actionable recommendations to support business decision-making. Deliver data-driven recommendations by integrating consumer insights with business and competitive context. Identify potential risks, support solution development, and communicate findings clearly through structured, insight-led storytelling. Contribute to the TCDR Global community by supporting research-on-research initiatives and sharing learnings to help strengthen functional capabilities. Stay externally aware of emerging research methodologies and tools, partnering with capability teams to pilot and implement relevant approaches within projects. Support continuous improvement of TCDR practices by adopting new tools, approaches, and ways of working to enhance efficiency and effectiveness. Maintain strong working knowledge of the Stills Beverage Categories , including sensory evaluation fundamentals , trends, and competitive landscape . Data Analytics & Synthesis P roficient statistical analysis of sensory & consumer research, to include interpretation of research data, and application of appropriate methods , adopting appropriate risk management. Proficient us e of s tatistical software (SPSS, SAS, JMP) and tools for analysis / modelling ( Python, R, SQL , PLS Regression, ANOVA, factorial analysis , LLM, ML ) and visualization ( Power BI ) , with knowledge of A zure Platform for global data bus iness use case analysis . Apply advanced analytics and statistical modeling to solve complex business problems. Translate data into clear, actionable insights that support business decision-making. Develop and adopt innovative, data-driven solutions to drive competitive advantage . Demonstrate hands-on experience applying analytics to real-world business challenges with measurable impact. Stay current with relevant scientific literature. Inspire self and the team with internal and external resources . Technical Risk Management Skilled in identifying and assessing technical risks ( Type I Error (alpha) and Type II Error (beta ) , collaborate with the Global TCDR Capabilities team, to understand and mitigate these risks, implementing proactive measures to ensure project continuity and system integrity , and increas ing confidence in final business decisions. Build category knowledge to support Pre

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