Marketing Manager, Retail

About the role

We're looking for a creative and collaborative retail marketer to support marketing and activation strategies for Old Navy's Herald Square flagship and regional marketing initiatives across the NYC and Tri-State area. This role reports to the Director, Brand Marketing - OMNI Brand Experience and works closely with cross-functional teams to execute programs that drive traffic, engagement, and brand love. What You'll Do Flagship Marketing Support Assist in planning and executing marketing activations for the Herald Square flagship, including events, promotions, and content moments. Coordinate with creative and store teams to ensure seamless execution of in-store experiences. Community & Cultural Engagement Help identify local partnerships and cultural opportunities that align with Old Navy's values. Support amplification of activations through PR and social channels. Regional Marketing Execution Implement localized campaigns for NYC and Tri-State stores to drive awareness and traffic. Partner with field teams to deliver on-brand activations tailored to community needs. Campaign Coordination Manage timelines, vendor coordination, and logistics for retail marketing initiatives. Ensure alignment with national brand campaigns and creative standards. Performance Tracking Assist in monitoring KPIs and reporting on campaign effectiveness. Provide insights to inform future planning and optimization.

Requirements

• 4-6 years of experience in retail, brand, or experiential marketing, preferably in fashion or lifestyle brands.
• Hands-on experience supporting store events or activations.
• Strong organizational and project management skills with attention to detail.
• Collaborative team player with excellent communication skills.
• Familiarity with NYC cultural trends and local marketing opportunities is a plus.
• Comfortable working in a fast-paced environment and juggling multiple priorities.

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