Digital Marketing Specialist

Responsibilities

• Web Marketing
• Manage and optimize corporate websites and landing pages (structure, user flow, content updates)
• Analyze performance using tools such as GA4 and develop and execute improvement hypotheses
• Coordinate with internal stakeholders and external agencies, providing direction for content production
• Email Marketing
• Plan and structure newsletters
• Develop distribution schedules and content plans in collaboration with internal and external stakeholders
• Create reports, analyze performance metrics (open rate, CTR, etc.), and propose improvements
• Manage and optimize email distribution operations
• Design and execute campaigns using marketing automation (MA) tools
• Video Marketing
• Plan video content themes (products/solutions, case studies, events, etc.)
• Develop scripts and storyboards; brief external production partners
• Measure post-publication performance (viewer retention, CTR, traffic, conversions) and optimize content
• Repurpose existing content into video formats and short-form content
• Support webinar content creation (including recording)
• Knowledge, Skills and Experience:
• Required
• 2-3 years of experience in website operations or digital marketing initiatives (agency or in-house)
• Basic understanding of web technologies such as HTML, CSS, JavaScript, and infrastructure concepts
• Experience collaborating with multiple stakeholders to execute marketing initiatives
• Preferred
• Experience in email marketing execution (planning and/or optimization)
• Hands-on experience with tools such as GA4, Search Console, and MA/CRM platforms
• Experience in video-related initiatives (planning, operations, analytics, or coordination with production)
• Direct video editing experience is not required but considered a plus
• Business-level English proficiency (written and verbal communication in a professional environment)
• At Tech Data, a TD SYNNEX Company, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.
• What's In It For You?
• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.
• Don't meet every single requirement? Apply anyway.

Benefits

Additional Information

Job Purpose: Optimize customer touchpoints across web and email channels through continuous PDCA cycles Strengthen content operations including video (from planning to production collaboration and optimization) Drive measurable business outcomes by continuously improving digital initiatives rather than treating them as one-time executions

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