數經_數位行銷企劃人員
ExternalFull-timeOn-site6d ago
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About the role
台灣人壽保險股份有限公司 Your Career Our Future 1.負責網路投保的數位行銷策略,包含內容行銷、廣告投放、客戶行銷活動規劃與執行 2.數位廣告投放與數據分析:數位網路廣告素材發想、文案撰寫,定期追蹤成效,進行優化與報告分析 3.網路投保客戶活動:分析網路投保分眾客戶,網路投保客戶活動企劃與執行,追蹤並分析成效 4.異業合作行銷:規劃並執行與異業品牌合作計畫 5.競品資訊研究與分析:定期分析及研究競品動態,提出行銷策略優化建議
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