Commercial Performance & Insights Analyst

Responsibilities

• This is a newly created role within the Primark US team during an exciting period of transformation.
• This role requires strong analytical skills and will be responsible for synthesising and interpreting multiple data sets into a trusted view on Primark's current performance, all while diagnosing further opportunities for growth.
• Key responsibilities - summary:
• Working collaboratively with the US Head of FP&A and Global Insights team, input to the design and hold responsibility for reporting Primark and competitor performance.
• Agree on measurement KPIs and frameworks for a consistent, clear story on performance.
• Partner with the Consumer Insights Manager to build your knowledge of Primark's target customers , their behaviours, needs, and motivations and use this knowledge to add context to performance reporting.
• Key outcomes (12-18 months):
• Structured market performance reporting for senior leaders Strategy, Finance and Leadership team use your scorecards and dashboards as the reference source when discussing Primark's performance.
• A robust USA fact-pack and competitive benchmarks Standard fact-pack on syndicated market indicators (e.g. market size, economic indicators, retailer shares, penetration, pricing).
• Diagnostic analysis on "how we win with customers." Your analysis provides a clear point of view on where we are winning, where we are losing and leads to recommendations on actions to drive growth.
• Key responsibilities - detailed:
• Ensure effects of Market, Channel, Category and Marketing performance are captured in your analysis.
• Work to agreed measurement frameworks. Ensure these frameworks are embedded in business decision making, and act as an "always-on" view of performance.
• Review the availability and integrity of additional market intelligence sources (including consumer panels, data aggregators, trend providers, forecasters, and economic analysts) and provide a view on whether Primark should acquire additional data.
• Create a standard fact-pack on syndicated market indicators (e.g. market size, economic indicators, retailer shares, penetration, pricing).
• Periodically refresh the fact-pack with new and up-to-date information, ensuring consistent definitions and metrics aligned to Global reporting, but with adequate USA specific context.
• Conduct diagnostic analysis on influencing factors on Primark performance. Provide performance indicators of increase / decrease.
• E.g. number of shoppers, frequency of shopping, basket size, pricing, high performing vs low performing categories
• Provide recommendations on how to improve performance
• Show constant curiosity and maintain a "finger on the pulse" understanding of the fashion retail landscape through self-initiated desk research, competitive understanding, upskilling, and networking within the insights industry.
• Standards and Ways of Working
• Work in partnership with Global Insights team , feeding in to and supporting their role as a Centre of Excellence for Insights Follow agreed formats for Global performance reporting.
• Represent the local market insights view and collaborate on how this should be incorporated at a Global level.
• Define and maintain a glossary and measurement standards for: All agreed KPIs e.g. minimum sample / confidence levels for key cuts and comparisons
• Champion automation and tech : Identify manual reporting that can be automated.
• Work with Technology and vendors to set up automated refreshes and AI-assisted analysis.
• Share best practices and simple how-to guides for dashboards and tools.

Requirements

• Essential knowledge, education, skills, and experience:
• Previous experience in an Analytics role ideally in retail or ecommerce.
• Experience working within or closely supporting Strategy and/or Finance teams, with a strong understanding of how market performance insights translate into commercial and financial outcomes.
• Experience working with and analysing syndicated data (e.g. Circana, GlobalData, Placer AI, Oxford Economics, Nielsen, etc.).
• Previously built measurement frameworks and dashboards (e.g. Tableau).
• Can build relationships to work in strong partnership with research agencies and data providers, trouble-shoot effectively and hold them accountable.
• Highly tech and dat

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