Group Product Marketing Manager

Responsibilities

• Develop product marketing strategies based on insights, and aligned with content and product strategies, to achieve defined success metrics tied to broader organization objectives
• Create and execute campaigns using marketing levers, channels, and tools that will most effectively reach and communicate to a defined target audience
• Own and maintain evergreen marketing strategies for select products in our portfolio
• Partner with analytics to set target metrics for each campaign and/or initiative that ladder up to organizational goals
• Collaborate with key stakeholders to develop product positioning and messaging that articulates a compelling value proposition and product narrative
• Influence product development by understanding the user's needs and their journeys, supporting the creation of an intervention product portfolio with a focus on early involvement through research, message testing, segmentation, and persona development
• Partner with the Advancement team to refine the donation messaging strategy across the product portfolio and drive donations from existing users through research, testing, and optimization
• Develop content for internal and external use, including product collateral, web pages, case studies, blog posts, emails, app store listings, FAQs, and more
• Be an internal product evangelist, including socializing product/content roadmaps and being a connector between the Product team and Marketing

Requirements

• This is a hybrid role that requires a minimum of three (3) days a week in our NYC office, with a focus on Monday, Tuesday, and Thursday. We are a Mac-based environment, and team members are provided a Mac laptop for their work.
• In this role, you bring deep expertise and the ability to own projects and workstreams end-to-end. You own project and workstream budgets and are the go-to subject-matter expert for your team.
• Domain expertise : Ability to distill research and data into actionable insights, and apply them to decision-making, segmentation, messaging, and strategic planning.
• Strategic thinking and execution : You own specific projects and workstreams within a team. You translate team priorities into purposeful, mission-oriented plans for your owned work. You solve operational and tactical problems within your projects.
• Stakeholder and cross-functional partnership : You partner with other teams and functions where the work overlaps. You're skilled at influencing and aligning with key stakeholders. You make tradeoffs within owned projects. You build trust with senior partners through

Benefits

Additional Information

About Understood Understood is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive. Having a shared commitment to our values is a key factor in any hire we make. We have five core values: Continuously learn. Act with intention. Champion difference. Inspire change. Grow together. Come be part of an organization with an entrepreneurial spirit that's helping to shape the world for difference. Together, we can build a world where everyone can reach their full potential. To learn more about Understood, please visit: www.understood.org .

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