Co-Ordinator Liquor

Responsibilities

• Category Strategy and Commercial Performance
• Execute a forward-thinking Liquor category strategy aligned to customer trends, market dynamics, and business growth objectives.
• Drive sales, gross margin and contribution targets through pricing architecture, promotional optimisation and category management.
• Identify growth opportunities across wine, spirits, beer, ciders, ready-to-drink beverages, and emerging categories.
• Analyse competitor activity, market trends, customer preferences and category performance to enhance competitive positioning.
• Support the development and implementation of category plans that deliver sustainable sales growth and profitability.
• Monitor and optimise product assortment to ensure the right balance of premium, mainstream and value offerings.
• Product Assortment and Customer Experience
• Support the development and execution of relevant product assortments aligned to customer demand and market trends.
• Drive seasonal, promotional and event-based liquor campaigns to maximise sales opportunities.
• Enhance in-store merchandising, category presentation and promotional displays to create an engaging shopping experience.
• Champion product knowledge, category education and customer service excellence within stores.
• Support the introduction of new products, brands and innovation opportunities within the category.
• Ensure stores maintain high standards of stock presentation, availability and category execution.
• Operational Excellence and Store Enablement
• Provide strategic guidance to Store Management teams to optimise stock management, replenishment, inventory control, and promotional execution.
• Establish clear operating standards, execution playbooks and best-practice frameworks for liquor operations.
• Monitor store compliance with liquor licensing regulations, company policies, responsible trading requirements and age-verification procedures.
• Identify margin leakage linked to stock losses, damages, shrinkage, incorrect pricing or poor stock management and implement corrective action plans.
• Drive continuous improvement initiatives to enhance operational efficiency and profitability.
• Support new store openings, liquor department expansions and store refurbishments.
• Regulatory Compliance and Risk Management
• Ensure all stores operate in accordance with applicable liquor legislation, licensing requirements and company compliance standards.
• Monitor compliance with responsible alcohol retailing policies and age-restricted sales procedures.
• Conduct regular store audits to identify compliance risks and implement corrective actions.
• Support stores i

Benefits

Additional Information

It's fun to work in a company where people truly BELIEVE in what they're doing! To lead the strategic growth, innovation and operational excellence of the Liquor category across the region. The Liquor Co-Ordinator holds end-to-end accountability for category performance, leveraging commercial analysis, category insights, margin optimisation and disciplined in-store execution to drive sustainable sales growth and profitability. Working in close collaboration with Buying, Store Operations, Marketing and Supply Chain, the role delivers differentiated, customer-centric liquor solutions that enhance the shopping experience, maximise category performance and strengthen the business's position as a destination for liquor shopping. The Co-Ordinator provides strategic guidance and operational support to Store Management teams, ensuring sales and promotional opportunities are fully optimised through effective inventory planning, promotional execution, compliance management and category merchandising, while safeguarding gross margin, stock integrity and regulatory compliance. Minimum Requirements: 5-7 years' management experience within liquor retail, FMCG, wholesale liquor, beverage distribution, or a related retail environment. Relevant retail, commercial or business qualification will be advantageous. Demonstrated experience managing sales, gross margin, inventory, shrinkage, and operational performance. Strong understanding of liquor legislation, licensing requirements and responsible alcohol retailing practices. Experience in category management, merchandising, promotional planning, and retail operations. Competencies: Strong commercial and financial acumen (margin analysis, stock availability, inventory management, shrinkage control). Strategic thinking with strong category development capability. Advanced analytical proficiency (Excel, SAP, Power BI, retail BI systems). Strong understanding of liquor retail operations, category management, and compliance requirements. Ability to influence and drive change across multiple stores. Strong project management and execution capability. Customer-centric mindset with strong awareness of liquor market trends and consumer behaviour. Excellent communication, stakeholder management, coaching, and problem-solving skills. High attention to detail with a strong focus on compliance and risk management.

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