GenAI Senior Creative Director (Beauty Experience)

Responsibilities

• Lead GenAI-Driven creative excellence.
• Set the standard for quality and originality in GenAI-powered advertising, personally guiding the creative process from brief to delivery.
• Oversee the end-to-end creation of GenAI content - providing direction on concept, copy, design, image/video generation, and final assembly - ensuring all work meets the highest creative and client standards.
• Foster a culture of experimentation and learning, keeping the team informed and inspired by emerging GenAI trends and best practices.
• Inspire, Mentor, and Develop Teams
• Lead, support, and elevate a team of GenAI Art Directors and Creators by offering mentorship and technical insight.
• Champion knowledge sharing, facilitate regular reviews, and drive growth at every level, ensuring a positive, collaborative culture.
• Conduct ongoing evaluations to identify development needs, boost staff morale, and enhance creative capabilities across the team.
• Client Partnership & Business Impact
• Collaborate with Account teams to interpret client briefs, present GenAI-driven solutions, and manage expectations, educating stakeholders on GenAI's potential and current limitations.
• Showcase BRANDTECH+ expertise through clear process transparency and successful case presentations to clients and the wider business.
• Contribute to business growth by sharing GenAI's creative potential with clients and identifying opportunities for expanded engagement.
• Shape Workflow & Brand Integrity
• Work closely with resourcing teams to allocate resources efficiently, ensuring the right expertise is applied to each project and deadlines are met.
• Uphold client brand standards across all creative output, acting as a vigilant brand guardian and maintaining consistency at every touchpoint.
• Drive Continuous Innovation
• Where needed, collaborate with Product and Training teams to explore, pilot, and refine new GenAI tools, workflows, and features.
• Provide actionable feedback, champion responsible GenAI deployment, and support the roll-out of new techniques and innovations across the team and business.

Requirements

• Experience working with Global Beauty or personal care brand.
• Be highly creative with a strong background in traditional ( non AI ) advertising.
• Track record of delivering real-world digital advertising.
• Proven expertise and hands-on experience with GenAI tools (e.g., ChatGPT, Midjourney, Adobe Firefly etc).
• Deep knowledge of GenAI techniques: prompting, model selection, multi-stage workflow integration, and creative fine-tuning.
• A critical eye for detail - able to analyse GenAI-generated outputs, quickly spot subtle errors or inconsistencies, and correct them via prompt refinement or additional editing tools to achieve polished results.
• Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact.
• Passion for AI and new technology
• Proficiency in Adobe Creative Cloud and related creative software.
• Outstanding leadership and team-management skills; ability to motivate, influence, and develop multidisciplinary teams.
• Prior agency experience preferred; comfortable directing complex, cross-functional creative projects.
• Excellent

Benefits

Additional Information

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting . Our focus is to connect clients with high-quality solutions , talent and ambitious opportunities worldwide. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: GenAI Creative Director Location: Remote working until further notice A little bit about the role: Awareness and adoption of GenAI technology has transformed advertising, creating entirely new opportunities, and challenges for creative teams. We're looking for a GenAI Creative Director to lead a team of GenAI Art Directors and Creators. You will be trained on our AI platform, Pencil, and will be using Pencil along with a full range of other AI tools to ensure you and the team deliver high-performing, innovative ads. Looking for someone who has global beauty brand exposure. You'll be the go-to leader for creative problem-solving, guiding your team to push the boundaries of GenAI's potential, overcoming current limitations, and constantly evolving our creative approach as the technology advances. We need a multi-skilled CD who will direct, inspire, and uplift creative talent at every level, while driving a culture of innovation, positivity, and excellence in GenAI-powered advertising for Brandtech + .

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