Director, Performance Marketing

Responsibilities

• Own and lead global go-to-market Performance Marketing strategy and execution for the new title, from pre-launch testing through global scale
• Define and execute user acquisition strategies, methodologies, and processes to achieve aggressive growth and efficiency targets
• Partner with Product, Strategic Marketing, and Growth teams to align UA strategy with game positioning, audience targeting, and lifecycle marketing
• Build and scale high-performing acquisition programs across key channels (e.g., Meta, Google, TikTok, DSPs, ad networks, and emerging platforms)
• Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
• Lead, mentor, and grow a high-performing team of performance marketers, fostering a culture of accountability, innovation, and continuous improvement
• Collaborate cross-functionally to enhance creative strategy, marketing tech stack, automation, and fraud prevention systems
• Champion a culture of experimentation-testing new channels, formats, and bidding strategies to unlock incremental growth opportunities
• Manage and optimize multi-million dollar marketing budgets with a focus on ROI and long-term player value

Requirements

• Fluent in English and Mandarin
• Preferred experience working with Western game publishers
• Deep understanding of the Asian and Global gaming markets
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
• 4+ years of people management experience, with a track record of building and leading high-performing teams
• Experience working with Chinese gaming studios.
• Proven success in managing and scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
• Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
• Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
• Experience working with global, cross-functional teams across multiple time zones
• Strong leadership, communication, and stakeholder management skills
• Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
• Please submit your resume in English for the application.
• At Scopely, we create games for everyone-and we believe the people behind our games should reflect that. We are committed to building a diverse, inclusive, and supportive work environment where everyone is treated with respect and has the opportunity to thrive.
• About Scopely
• Founded in 2011, Scopely is powered by

Benefits

Additional Information

Scopely is looking for a highly motivated Director of Performance Marketing to join our Performance Marketing team in Shanghai to support a new , unannounced mobile ARPG based on a major IP! At Scopely, we care deeply about what we do and aim to inspire play every day-whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily. The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, we operate in a fast-evolving mobile advertising ecosystem. In this role, you will play a critical part in launching and scaling our next major title, shaping the future of user acquisition at Scopely.

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